Prof Ronald Purser is a professor of management in the College of Business at San Francisco State University, where he teaches mindfulness in organizations and theories of consumer capitalism, social change and transformation. Prof Purser is also a Zen teacher in the Korean Taego (Tay-go) tradition. His essays and cultural criticism have appeared in Salon, Tikkun, Tricycle, the Huffington Post and Alternet.  Ron has authored 8 books; his most recent one which has raised a stir in the American spiritual community is "McMindfulness: How Mindfulness Became the New Capitalist Spirituality," which critiques the popular and increasing fad of mindfulness meditation being coopted by neoliberal, corporate and political interests. He holds a doctorate from Case Western Reserve University and his website is RonPurser.com