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About a third of adults under 30 regularly get their news on TikTok, according to the Pew Research Center. And in this election season, the messages from young, left-leaning creators on the short-form video app are pretty different from last time around. In 2020, a coalition of influencers united to back presidential candidate Joe Biden’s campaign, and historically high youth turnout helped propel him to a win. But after almost four years of the Biden presidency, the TikTok tide has turned, according to Taylor Lorenz, online culture columnist at The Washington Post, who recently wrote about this shift.
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About a third of adults under 30 regularly get their news on TikTok, according to the Pew Research Center. And in this election season, the messages from young, left-leaning creators on the short-form video app are pretty different from last time around. In 2020, a coalition of influencers united to back presidential candidate Joe Biden’s campaign, and historically high youth turnout helped propel him to a win. But after almost four years of the Biden presidency, the TikTok tide has turned, according to Taylor Lorenz, online culture columnist at The Washington Post, who recently wrote about this shift.

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