Worauf müssen Gründer achten, wenn sie ein CRM-Setup aufsetzen? Das hat unser Head of Growth Marketing & CRM Aaron Rosen im ersten Teil dieses Podcasts erklärt. Im zweiten Teil tauchen wir nun noch tiefer in das Thema ein und sprechen darüber, welche Kanäle am Anfang für Startups am besten geeignet sind und warum. Aaron gibt auch Tipps, welche CRM-Tools die richtigen sind, wie viel es kostet, sie zu implementieren und welche Erkenntnisse durch das Testen verschiedener Strategien gewonnen werden können.   Moderation: Manuel Boll Gäste: Aaron Rosen Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss   Wenn Du mehr über Project A wissen möchtest: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter

Kein Geschäft kommt ohne Interaktion mit Kunden und potenziellen Kunden aus. Geschieht das effektiv, werden die Customer Lifetime und der Gewinn erhöht. Eben genau darum geht es bei CRM Systemen. Aber: Was ist das beste Tool für Startups mit limitierten Ressourcen? Und wie schafft ein junges Startup, es mit der größeren Konkurrenten aufzunehmen? In diesem Podcast erklärt unser Head of Growth Marketing & CRM Aaron Rosen, wie man ein Customer Relationship Management System für sein Geschäft erstellt, und was Gründer dabei priorisieren sollten.   Moderation: Manuel Boll Gäste: Aaron Rosen Sprache: Englisch RSS Feed: http://project-a.libsyn.com/rss

In the last episodes, we talked about what it takes to build a data-driven business and how Business Intelligence teams work with other departments to help understand and use their data effectively. Today, Rainer Berak, who’s been the host for our BI series, wraps up the topic and shares his biggest takeaway, a surprising learning, and actionable advice for founders who want to build a data-driven business from the start with limited resources. All of that topped with some juicy secrets about his life before stepping into the VC industry.   Moderation: Nora Perez Guests: Rainer Berak Language: English RSS Feed: http://project-a.libsyn.com/rss

Today Marketing departments work very closely with Business Intelligence. The benefits are obvious: data helps marketers make smarter decisions and optimize their spend. But Marketing is not the only business area that can benefit from a close collaboration with BI. In the final episode of our BI series, Rainer Berak discusses the role of BI in Product Management, Organizational Building, and Sales with some of our team leads at Project A.   PAP#011 is the fourth and last part of our BI series.   Moderation: Rainer Berak Guests: Tamer El-Hawari, Tevfik Oytun Aloglu, Cornelia Moller-Atam, Christoph Rösler Language: English RSS Feed: http://project-a.libsyn.com/rss

Data collection and analysis have transformed the way marketing departments work. Today, it’s essential that marketers have a data-driven mindset and an ability to interpret and translate data into actionable insights. This helps them spend their budgets more efficiently as in the past. However, we’ve still got a long way to go. Customer journeys in the digital age are complicated, and many companies still rely on last-click attribution. In this episode, the third in our BI series, our CMO Dorothee Seedorf discusses with Philipp Werner, Director of BI, how the two departments work together at Project A to overcome these challenges.

PAP#010 is the third part of our series on BI.

Moderation: Rainer Berak

Guests: Dorothee Seedorf, Philipp Werner

Language: English

Better decisions are made based on data and they help to be one step ahead. This is what we here at Project A are deeply convinced of. But it’s not easy to work with those data in a way that it can be analyzed and made actionable, it requires creativity and intelligence. Philipp Werner is our Director of BI since November. In this episode, he explains how we take ventures such as Catawiki, or kfzteile24 to the next level by using business intelligence, why machine learning is gaining relevance, and what it means to be the fan of a football club that loses almost every game. The moderator Rainer Berak is also a fan of 1. FC Köln.

PAP#009 is the second part of our series on BI.

Moderation: Rainer Berak

Guests: Philipp Werner

Language: English

RSS Feed: http://project-a.libsyn.com/rss

Today data is the gold of the digital age, and if companies can't collect data on their business and analyze it correctly, they can close down right away. Seriously. That’s why one of the most important departments at Project A is Business Intelligence. Our BI experts support our ventures in using their data successfully to grow. Rainer Berak, COO at Project A, talks to Leo Schirmer in the first of four BI-themed episodes about the development of Business Intelligence in the last five years. Leo was Director of Business Intelligence at Project A for a long time. He says that nowadays it is much easier to collect and use data thanks to the many new tools.

Moderation: Rainer Berak

Guests: Leo Schirmer

Language: English

RSS Feed: http://project-a.libsyn.com/rss

Eigentlich scheint der Weg fürs erfolgreiche Startup geebnet: Die Idee stimmt, das Gründer-Team passt fachlich gut zusammen und Geld ist auch schon eingesammelt. Nur, hoppla, plötzlich müssen die ersten großen Herausforderungen gemeistert werden, es kommt zum Streit, die Gründer reiben sich auf. Das lässt sich vermeiden, sagt Florian Heinemann, Partner bei Project A, denn ein gutes Gründerteam achtet auch darauf, wie es menschlich zueinander passt.

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