In this time where leaders are supposed to “be positive” and entrepreneurs are told about the “Law of Attraction,” it’s almost heresy to plan and prepare for the worst.  Yet, that’s exactly what one of America’s top leaders suggests.  On today’s PROJECT DISTINCT, Scott McKain will tell us why a leader of a financial series giant says it’s better to have plans for events that never happen — than to not have planned for those that do.

As Scott McKain relates, lots of professionals take notes and learn about the principles of creating distinction.  However, there is a huge gap between those who LEARN about it -- and those who ACT upon it!  On today's PROJECT DISTINCT, you'll learn a simple, three-step approach to get started on the pathway of standing out -- and moving up -- from your competition!

On today's Project Distinct, Scott talks about clarity and how to get your message across.

Today’s PROJECT DISTINCT features the story of a $7 million business that was growing at 50% a year — and now has the owners not taking a salary and paying employees out of their personal savings.  According to Scott McKain, it may be because they forgot about the PURPOSE of their business — and started focusing too intently on revenue goals.  So…what’s the PURPOSE of your business?

Who is the voice of the customer to the leadership in your organization?  Could a new member of the C-Suite help?  Today, Scott McKain reviews the ideas behind a post by customer experience guru, Jeanne Bliss -- and suggests that the idea behind a CCO works for EVERY business, regardless the size.

Uber has a couple of problems that will be created by a move to autonomous vehicles that may be challenges that you are facing, as well. Communication and customer experience are vital for any business. That's the topic of today's PROJECT DISTINCT!

A sign announcing a meeting being held adjacent to the ballroom where Scott was recently addressing a group of highly successful insurance agents got his blood boiling!  Here’s why — and a message to set our thinking straight about “quick” and “easy” solutions to any problem.