OK, that’s not supposed to sound like a cheesy late-night infomercial on CNBC for some kind of diet.  Today’s PROJECT DISTINCT is about research from Yale that shows a remarkable gain in longevity — all from doing something that can be GREAT for your professional life and your business, as well!  Scott McKain reveals the remarkable formula — backed by research and reported in the Washington Post — on today’s episode!

When Scott McKain was greeted with a mumbled, "morning," as a customer recently, it got him thinking about the importance of first impressions -- and how critical they are to YOUR business! On today's PROJECT DISTINCT, he'll explore why they are so vital to your success, and relate three questions you need to ask to ensure a terrific first impression.

“Leaders are readers” goes the old saying.  Scott McKain remarks on today’s PROJECT DISTINCT that he doesn’t remember ever meeting a top executive or entrepreneur who couldn’t tell him what she was currently reading.  Yet, others who might be less successful say they’re “too busy” or they “don’t have the time.” In this episode, Scott will relate the findings of a recent Inc.com article on the four ways successful and busy people can learn more — and more effectively.

When an airline was unhelpful at the time Scott McKain needed their assistance, they lost his business.  Yet, it also stimulated a critical question: How could you and your team become more helpful to your customers? It’s an important episode of PROJECT DISTINCT!