A sighting of the now-retired talk show host at the Indy 500 brought back a memory that Scott McKain relates — and it provides insight into how we can “warm up” our customers to have extraordinary experiences doing business with us.

Today, many of us in our TMZ/National Enquirer culture would cynically think, “Photo op.” We might believe that the star was just trying to seem concerned about others less fortunate — in between his or her trips on private jets and weekends on yachts. 

But, it was an entirely different case for one particular actor who turned his fleeting fame in television and movies into a lasting legacy that has touched hundreds of thousands of students.  The story of Hugh O’Brian is reported by Scott McKain on today's PROJECT DISTINCT.

In this time when “authenticity” has such high perceived value, should be we authentic about the fact that we aren’t where we want to be?  Is the old line “fake it until you make it” still applicable?  In today’s “Project Distinct,” Scott McKain will disclose a BETTER approach!

You cannot move from where you are now to where you want to be with only the information that you currently possess.  In today’s program, Scott McKain asks you three critical questions to help you consider the importance of enlightenment as a core value of distinction.

From High Point University, Scott McKain relates a quote from Seth Godin's talk on campus: "If failure is not an option, neither is success." From that, today's PROJECT DISTINCT examines the importance of a great story...why the possibility of failure makes one more compelling...and how this university's President used the power of story to drive up enrollment almost 500%.