You know the Millennial generation makes up a significant portion of your potential marketplace — and you probably also know of the stereotypical view of the Millennial living at home with his or her parents, as well.  Is that categorization accurate?  And, if so, how does that impact how a distinctive professional or organization would market to Millennials?  In today’s episode, Scott McKain states the statistics from recent research — and prescribes exactly how you should create distinction with the Millennial generation.

When a client of Scott McKain recently told him about another speaker’s behavior at an event, it was a great reminder of the classic lesson that EVERYTHING matters to a customer.  If we aren’t models of consistent behavior, and congruently “walking our talk,” it’s impossible to create distinction!

Your goal in business should not be disruption — because “distinction” is an infinitely superior choice.  In this episode, Scott McKain explains why creating distinction is the ULTIMATE disruption in every marketplace.

In this time when “authenticity” has such high perceived value, should be we authentic about the fact that we aren’t where we want to be?  Is the old line “fake it until you make it” still applicable?  In today’s “Project Distinct,” Scott McKain will disclose a BETTER approach!

While speaking at Pepperdine University, Scott McKain reflects on the importance of re-charging you batteries and lifting your spirits -- by taking some time OFF from creating distinction!

Who YOU thinking your competition is might not be who your CUSTOMER believes it to be -- and that might be causing real challenges in your ability to stand out in the marketplace.  That's today's topic for Scott McKain on Project Distinct!

A recent study of hip hop artists revealed an important aspect about how "executive thinking" often causes the creativity required to create distinction to evaporate.  Today, Scott McKain reveals the important information -- and provides a guide to innovative thinking.