At a seminar in Amsterdam, Scott McKain was asked if there were three questions that the company could start asking internally that would help them deliver an "Ultimate Customer Experience" for their clients.  Today's Project Distinct reveals those critical queries every business should be asking itself...

There are times that the old adage of "service with a smile" is exactly the WRONG approach for a business.  However, as Scott McKain illustrates in this episode, there is an approach that ALWAYS is on-target: serving with empathy.

Perhaps nothing is more important to the future of your business — and your ability to create distinction — than your use of a compelling story.  Today, in the fiftieth episode of Project Distinct, Scott McKain will explain WHY it is so vital.

Companies aren’t ethical — either the leadership and employees of that organization have it, or they do not.  How would your actions be different if you knew your customers were watching? On today’s episode, Scott McKain relates a time he learned that they just might be...

A sighting of the now-retired talk show host at the Indy 500 brought back a memory that Scott McKain relates — and it provides insight into how we can “warm up” our customers to have extraordinary experiences doing business with us.

On this episode of Project Distinct, Scott weighs in on the value of risk from the Green Valley Station Resort and Casino.

(Except, it doesn’t.)  When Scott McKain saw that banner proclaiming an organization’s new mantra, he commented it was the “dumbest corporate message ever.” In today’s program, he explains why sales is NOT a “cure all” — and how Harley-Davidson’s success proves it.

Are you seeing a shift in the level and intensity of loyalty from your customers?  If so, you’re not alone.  In today’s “Project Distinct,” Scott McKain outlines the Three Levels of Customer Loyalty — and why one of these three familiar levels is rapidly eroding.  And, he’ll prescribe the initial step of what you must do to solve it!

Our friend, Victoria Labalme (http://VictoriaLabalme.com) has a great phrase — she calls it, “Crazy, Busy, Nuts.”  Know the feeling? You can’t create distinction if you are always overwhelmed. Today, Scott McKain gives you two great exercises to help you start taming the “busy” from your life.

On a trip to Hawaii, Scott McKain was reading an article in USAToday about Ritz Carlton (in which he was extensively quoted), with a penguin sitting by him at the Hyatt. Today’s episode is a commentary on how important it is to have something unexpected to delight your customer…and the people to maintain it.