While a consistent delivery of the customer experience might first be appreciated, over a period of time the sameness will bore and disengage your customers. In today’s Project Distinct, Scott McKain makes the case for refreshing your customer experience — and provides the six questions you need to ask to make it happen.

You cannot create distinction without an engaged team delivering an ultimate customer experience. On today’s Project Distinct, Scott McKain reveals some shocking statistics about employee engagement — and gives you specific steps to take to enhance the involvement of your team.

We’ve all experienced managers who were tough to work for — and, if that’s what you’re dealing with now, how can you handle it? In today’s Project Distinct, Scott McKain shares his story of a difficult boss — and how you can avoid the mistake he made. And, he’ll reveal simple, practical steps to help you be more productive when you have to work with a difficult personality.

According to Harvard, Millennials are now the largest generation in the workforce. So, how is YOUR organization equipping them to be the leaders who will take you into the future? According to a recent study, probably not very well. Today’s Project Distinct looks at what Millennials want in training and development and Scott Mckain reveals the two steps you need to take NOW to ensure future growth.

Whether we realize it or not, the attitude that we display to others is highly contagious. And, this naturally means that the attitudes we reflect to our customers helps set the tone for their experiences with us. Today, Scott McKain reveals new research on the critical importance of sending out “good vibes” and what it can mean to our customer and employee relationships.

It’s hard to imagine any band customizing their concert performances more than Metallica does. In today’s Project Distinct, Scott McKain lists how the supergroup makes each show a special event for local fans — and relates it to the steps we need to take in business to make our customers feel more engaged.

In this episode, Scott takes a look at the specific reasons WHY your business is a “show business” — and offers specific ideas on what you can do to enhance the customer experience.

A remarkable event created Scott McKain’s unique business philosophy: “ALL Business is Show Business.” In today’s Project Distinct, he relates the story of how it happened, and why it’s important to you and your efforts.

(If you’d like to hear the entire audiobook of “ALL Business is STILL Show Business,” it’s available on Audible.)

In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity.

Everyone seeks an advantage — however, we often fail to understand that what we perceive as a strength may not be compelling to customers in our market. In today’s Project Distinct, Scott McKain offers three questions we should all be asking to make our competitive advantage enough to motivate our customers.