Project Distinct Podcast

Scott McKain concludes his examination of the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the final two levels — client and advocate. What happens when the repeat customer becomes more engaged and exclusive with you? And, what does it take to grow a client into an advocate who will promote your business for you? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…concluding today!

Scott McKain is examining the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the next two levels — first-time buyer and repeat customer. What happens when a prospect decides to make her first purchase? And, what does it take to keep them coming back for more? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…continuing today!

In this series, Scott McKain examines the six levels of interaction that revolve around the intensity of the relationships you have with customers. Today, it’s the first two levels — suspect and prospect. You’ll discover how those who may not have the need or ability to buy move up into a prospect with whom you can do business. Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…starting today!

In this episode, Scott McKain answers one of the questions he’s asked most: How can I improve my speaking skills.  With research published by Harvard, combined with his own wealth of experience, here are tips to help you attain the speaking skills you desire.

As the Corporate Educator in Residence at High Point University, Scott McKain has just spent a couple of days on campus at one of the nation’s most innovative institutions of higher learning. In this episode, he reveals one of the first steps that his friend, Dr. Nido Qubein, President of HPU, took to dramatically change the fortunes of the school — and how you can apply the same approach to your business or career.

So many are talking about the importance of the “hustle” on social media, Inc. Magazine asks if we’ve devolved it into “hustle porn.” There’s no doubt we need to make an effort to attain success — but, is there a problem with all the 10Xing and the “hustle”? In today’s episode, Scott McKain shares what really matters as we seek to create distinction.

We are coming from a good place: we want to get better, personally and professionally. Thus, we often fall for promises that cannot be delivered upon — and often feel that we have failed, not that the promise was ridiculous. In a recent post by Brad Stulberg, titled “The Problem with ‘Hack’ Culture,” it’s exposed that many of the career or life “hacks” we see around us are the 21st Century equivalent to snake oil sales. On today’s PROJECT DISTINCT, Scott McKain talks about overcoming this sad aspect to our culture — and what you REALLY need to do to improve in your personal life and professional efforts.

Here’s the link to the original post: https://getpocket.com/explore/item/the-problem-with-hack-culture

According to leading futurists, the most important skill you can have is…communicating narrative. On today’s special PROJECT DISTINCT, Scott McKain will discuss the importance of crafting and relating compelling narrative — AND reveal a unique way that you can dramatically enhance your ability to speak in order to grow your career and business.

If I don’t trust you, why would I want to do business with you?  If I don’t trust you, why would I want to work with you? Yet, we often find that creating and sustaining trust is woefully lacking in many organizations — and from those who lead them, as well. On today’s PROJECT DISTINCT, Scott McKain discusses the critical factor of trust. And, he will provide a couple of terrific resources where you can discover more about what you can do to enhance the trust that your internal and external customers have with you and your organization.

Resources that Scott refers to in this episode:

Trust Across America: https://www.trustacrossamerica.com

FreshDesk post: https://freshdesk.com/customer-service-training/build-customer-trust-blog/

Do you trust your customer as much as you want them to trust your products and services? How do you SHOW your customer that you do? This weekend, Scott McKain relates his horrible experience with Google customer service. It’s a textbook example of a company putting their own policy in front of serving a customer in need. If you don’t want to fail your customers the way Google failed Scott, today’s PROJECT DISTINCT is a “must listen!”