Project Distinct Podcast

According to bestselling author and Hall of Fame speaker, Mark Sanborn, today’s leaders often lack clarity and therefore the ability to execute, leaving their organizations mired in the status quo. Scott’s longtime friend and renowned leadership expert  will demystify the essential elements of great leadership and provide a formula for leaders to achieve breakthrough success. You’l learn about his new book, “The Intention Imperative” on today’s PROJECT DISTINCT from guest host Mark Sanborn!

For more on Mark’s book:  https://intentionimperative.com

As Scott McKain was flying to a speech near Portland, Oregon today, he revisited an important lesson: no matter the size of your organization, it’s your people who deliver the customer experience. The important question becomes — especially for smaller organizations or entrepreneurs — how are you training and monitoring your team’s performance to ensure that they deliver as you desire? That’s the topic of today’s PROJECT DISTINCT!

According to Shaun Belding, writing on Entrepeneur.com, companies are losing $75 BILLION a year because of inferior customer service. On today’s PROJECT DISTINCT, Scott McKain will reveal the three aspects you need to fix — which is, in fact, three great places to start, as well — if you want to deliver the “Ultimate Customer Experience.®”

Here’s the link to Shaun Belding’s post: https://www.entrepreneur.com/article/339557

We all desire higher levels of engagement with our customers and employees. Did you know there are three specific qualities that are required in order to make that happen? On today’s PROJECT DISTINCT, Scott McKain outlines for us these three qualities — and gives us the critical reasons why they are vital to our professional and organizational success.

In any organization, EVERYONE is responsible for the customer experience.  However, the latest evidence clearly shows that it is of such great importance that the CEO — even the Board of Directors — must consider it as “job #1.” On today’s PROJECT DISTINCT, Scott McKain provides the evidence and reasoning behind why delivering an “Ultimate Customer Experience ®” is the single most important thing any business does, regardless of its size or number of employees.

With more ways than ever to connect with customers, we now have more ways to miscommunicate with them, as well! On today’s PROJECT DISTINCT, Scott McKain takes a look at the most impactful — and memorable — form of distinctive business communication: narrative. Here’s why the stories you tell are more memorable than the statements you share —

On a special episode of PROJECT DISTINCT, our guest host — author and marketing consultant, John Jantsch — will talk about entrepreneurial success. John’s forthcoming book, “The Self-Reliant Entrepreneur” is a guide for creating a deeper relationship with the entrepreneurial journey. Today’s episode is a deep and insightful look at an important topic — one that is a “must listen!”

For more information on John’s forthcoming book: https://ducttapemarketing.com/the-self-reliant-entrepreneur/

We all say we want happy customers — but, are we willing to make the effort to ensure we create happy employees who can deliver the type of customer experience that will help us achieve that goal? On today’s PROJECT DISTINCT, Scott McKain will review specific points that will help us create a culture of happy employees.

Here’s the link to the post Scott discusses today: https://supportyourcustomer.com/happy-employees-make-happy-customers-how-to-achieve-this

There’s so much talk about Artificial Intelligence and how it’s going to revolutionize everything from driving our cars to the experiences we have as customers. Yet, Scott McKain asks in today’s PROJECT DISTINCT, will it REALLY have a disruptive impact? Or, do we need to tap the brakes just a bit on what we think is the future of CX and AI? You’ll find out on this episode!

Here are the posts that Scott references during today’s show:

"How AI will -- and won't -- dominate customer service in 2019":  https://betanews.com/2019/01/07/how-ai-will-and-wont-dominate-customer-service-in-2019/

"How AI Will Make Customer Service Reps Better At Their Jobs”: https://www.forbes.com/sites/forbestechcouncil/2018/12/14/how-ai-will-make-customer-service-reps-better-at-their-jobs/#46ffbbf53be8

No one wants their business to be disrupted — yet, we see it happening around us almost every day. How do you make certain that YOU are staying connected to customers in a way that makes disruption unlikely? On today’s PROJECT DISTINCT, Scott McKain analyzes why disruption happens — and why distinction is the vaccine that prevents it from occurring to you.

Here is the link to the article in MarTechSeries.