Project Distinct Podcast

We know that an Ultimate Customer Experience ® has to be consistently delivered — it cannot be a random occurrence.  That’s one way that automation and AI can help a business of any size.  However, we also know that customers want humanity and transparency.  On today’s PROJECT DISTINCT, Scott McKain addresses that conundrum, and offers some thoughts on how we walk that fine line between efficiency and engagement.

In his recent book, ICONIC, Scott McKain revealed that organizations and professionals who achieve the highest level of distinction “play offense.” In other words, they take charge rather than focus on being reactive to situations in their respective marketplaces. On today’s PROJECT DISTINCT, Scott relates six steps to an offensive mindset that will allow you to take charge and become iconic.

Yesterday’s episode dealt with organizations that leverage information on customers to provide as little service as possible. Today’s PROJECT DISTINCT looks at the flip side: quantifying the return a business obtains through an Ultimate Customer Experience ®. Scott McKain reveals research published in Harvard Business Review and discusses why now is the time the discussion should be over: it doesn’t matter what you might think…the evidence clearly shows companies and professionals who deliver a better experience are more profitable than the competition.

Artificial intelligence can be used to help us know more about our customers and serve them more effectively. But, what happens when some companies use it to wring every cent from a customer and take them right to the breaking point? It’s happening, according to the Wall St. Journal — and today’s new PROJECT DISTINCT discusses what smart, iconic companies do instead.

On today’s PROJECT DISTINCT, Scott McKain reports on a new study by FreshBooks (https://www.freshbooks.com/press/annualreport) on the latest trends in small business ownership. Who does better — those entrepreneurs with…or without…a college degree? Who does better…those with or without multiple streams of income? All that and more on today’s episode!

Your customers are now turning to social media more than ever before to connect with you and your organization! How can you leverage your presence on social media to enhance the customer experience so you can expand customer loyalty, retention, and referrals? That’s the topic of today’s PROJECT DISTINCT!

According to leading futurists, the most important skill you can have is…communicating narrative. On today’s special PROJECT DISTINCT, Scott McKain will discuss the importance of crafting and relating compelling narrative — AND reveal a unique way that you can dramatically enhance your ability to speak in order to grow your career and business.

Many of the cliches about leadership are truly valuable — but they are ones we’ve often heard. On today’s PROJECT DISTINCT, Scott McKain relates information and insight from a book on leadership that challenged the writers to come up with some new and innovative ideas about the role of a leader in a distinctive organization. Some you’ll like — some you probably won’t — but all will challenge your thinking. Today’s episode aims to expand your perspectives on leadership!

According to a major study by Salesforce Research, almost 70% of customers say they have higher expectations of organizations like yours — and professionals like YOU — in today’s marketplace than ever before. Problem is, they also feel that OVER HALF of all organizations fail to deliver on their promises. Here’s the latest data and info on customers — and why it’s important — and what you need to do about it — on today’s PROJECT DISTINCT.

You can’t create distinction or deliver ultimate experiences to your customers if you’re constantly feeling burned out and uninspired. In today’s 24/7, fast-paced, global marketplace, it’s easier than ever to have severe burnout sneak up on us and knock us for a loop. If you’re a highly driven achiever, it’s surprising how suddenly you can have feelings of fatigue, detachment, and pessimism. On today’s PROJECT DISTINCT, Scott McKain will help you identify if you’re potentially burning out — and what you need to do about it.