Project Distinct Podcast

After yesterday’s PROJECT DISTINCT, it’s obvious that listeners wanted more info on dealing with price objections in these competitive times. Today, Scott McKain offers more ideas and strategies on how to deal with customers who insist they can buy it cheaper than what you and your organization are offering.

At yesterday’s seminar in Tasmania, a participant asked Scott McKain what they should do when a competitor says, “Go out and get the best prices and I’ll beat anything by $500.” Handling the price objection is never easy — but, we can improve our averages in closing. Understanding the important role that distinction plays in getting customers to spend more is absolutely critical — and the topic of today’s PROJECT DISTINCT.

This week has been “Ultimate Customer Experience ® Week” on PROJECT DISTINCT! On today’s episode, Scott McKain will review the Five Steps to the Ultimate Customer Experience — as well as five “stops” you need to make…and five “starts” you need to take…to deliver a UCE for your customers.

There are five steps to creating and delivering the Ultimate Customer Experience ® — the topic for an entire week of episodes of PROJECT DISTINCT. Today, Scott McKain reveals the fifth step through his story about two resort hotels located near each other, yet delivering vastly different experiences to their customers. From this, you’ll discover the last step — and perhaps, the most important step — in delivering Ultimate Customer Experiences for YOUR customers!

It’s the next to the last step for delivering the Ultimate Customer Experience — and it’s one that is frequently overlooked or under appreciated. On today’s PROJECT DISTINCT, Scott McKain shows us the three action steps we must take to create the kind of connectivity with customers that create an ultimate experience…and execute the Fourth Step of the five that are required.

PS - there was a bit of a recording issue in Scott’s hotel room as we did this — while the audio isn’t up to our usual quality, we hope you’ll find that the content is.

It’s obviously important to serve our customers! Yet, service — while critical — isn’t enough to deliver an Ultimate Customer Experience. On today’s episode of PROJECT DISTINCT, Scott McKain reveals the third of the five steps required. It examines the element we need to add to service to engage and amaze our customers.

While we want to make our customer experience extraordinary, customers do NOT want us to “make it right.” On today’s PROJECT DISTINCT, Scott McKain will show us what customers REALLY want so you can deliver an “Ultimate Customer Experience ®.”

The “Ultimate Customer Experience ®” Week continues on PROJECT DISTINCT! Today, Scott will reveal the first step required to deliver an Ultimate Customer Experience for both your internal and external customers. And, ironically, the way you achieve the UCE does not start with the customer at all…

All week on PROJECT DISTINCT, Scott McKain will be revealing insights from the soon-to-be-released update of his book, “The Ultimate Customer Experience ®” — and, today we will talk about YOUR all-time best customer experience, and why it’s so critical to your ability to deliver UCE’s to YOUR customers and colleagues.

No employee — or the organization they work for — starts a day thinking, “Another chance to deliver lousy service to our customers!” However, many do. Today’s PROJECT DISTINCT takes a look at several organizations in varied industries and examines the specific steps they take to deliver distinctive service. And, NONE of these are expensive — they’re all steps YOU can take, no matter what you do!