Project Distinct Podcast

All of us desire to be respected — and, it just makes sense to show our colleagues and customers respect in our dealings with them. Why, then, do we often see examples of pushy salespersons, disinterested employees, or haughty customers? In part, because they haven’t learned and applied the topic of today’s PROJECT DISTINCT: the six steps to respect.

There’s a $55 million house involved — a real estate agent — and a prospect who won’t buy ANYTHING because of a pushy approach. That’s today’s PROJECT DISTINCT, where Scott McKain discusses how one salesperson’s choice not to listen might have spoiled a potential sale. Is that a mistake you’ve ever made? Probably, we ALL have — and today’s episode shows us what to do about it…and why aggressive sales tactics are like an unexamined drug.

Based on his recent blog post that stirred controversy, Scott McKain explodes the myth that being a “sales badass” is what will help you close deals and convert customers. Today’s PROJECT DISTINCT provides the three points that you must know if you are going to serve customers and grow sales.

If differentiation was easy — let’s face it, more organizations (and professionals) would be standing out and moving up! On today’s PROJECT DISTINCT, Scott McKain identifies four specific areas where you might encounter difficulty — and explains WHY it’s so critical to separate ourselves from the competition.

We all place a value on differentiation — but, it should NEVER be “just to be different.” On today’s PROJECT DISTINCT, Scott McKain will outline four critical points to consider as you plan your strategy to differentiate your products and services to help create distinction.

According to a new study from Accenture Consulting, many of the problems experienced by businesses are not because of changes in the market, competition, or technology.  It’s the way that leaders THINK. What if the way that you’ve been educated — or trained yourself — to think about business isn’t valid in today’s world of change? It’s one of the most important topics we could cover on PROJECT DISTINCT, and Scott McKain will challenge YOUR thinking today!

Today, Scott McKain relates the time that the worst portion of his customer experience was the hassle about completing the survey to grade the experience. Could that be happening to your customers? Could your sincere desire to evaluate and improve be viewed as a hassle by the very people/companies you seek to serve? On this episode of PROJECT DISTINCT, learn how to create more engaging surveys — and customers.

How is your current customer experience different from what it was a year ago?  If you can’t think of any specific ways — you might be sowing the seeds of customer disconnection! In today’s PROJECT DISTINCT, we’ll discuss how to keep your customers engaged so you don’t create “loyalty fatigue.”

Are your employees bored with their jobs? Guess what? Bored employees create bored, disinterested customers who take their business someplace else. On today’s PROJECT DISTINCT, Scott McKain discusses why it’s important to keep our teams engaged — and how to do it.

It’s hard to be in a relationship when only one party is engaged in it! Unfortunately, many professionals — and the organizations they represent — want customer loyalty…yet, fail to demonstrate reciprocal loyalty in return. On today’s PROJECT DISTINCT, Scott McKain will reveal the three steps to ensuring we demonstrate our loyalty TO our customers, so we receive higher degrees of engagement FROM our customers!