Project Distinct Podcast

We’ve all heard the phrase, “It’s not personal, it’s business.” But, is that REALLY anyway to do business? On today’s PROJECT DISTINCT, Scott McKain argues that ALL business is personal…and he gives us a great story of how one business — the Taj Palace in New Delhi — made his visit memorable by making it personal!

A famous book tells us, “Don’t Sweat the Small Stuff.” Yet, for most businesses and professionals, sweating the details is an essential element in distinction. On today’s PROJECT DISTINCT, Scott McKain will tell us why we should pay attention to the small details, and offers a three-step plan to help us know how to “sweat the small stuff.”

We are coming from a good place: we want to get better, personally and professionally. Thus, we often fall for promises that cannot be delivered upon — and often feel that we have failed, not that the promise was ridiculous. In a recent post by Brad Stulberg, titled “The Problem with ‘Hack’ Culture,” it’s exposed that many of the career or life “hacks” we see around us are the 21st Century equivalent to snake oil sales. On today’s PROJECT DISTINCT, Scott McKain talks about overcoming this sad aspect to our culture — and what you REALLY need to do to improve in your personal life and professional efforts.

Here’s the link to the original post: https://getpocket.com/explore/item/the-problem-with-hack-culture

Yesterday’s episode generated several questions about where soft skills are in relationship and importance to hard skills. On today’s PROJECT DISTINCT, Scott McKain takes a look at the question…asks if perhaps we need different names for those qualities…and expands on why both are critical to success, but one is more important in today’s hyper-competitive world.

There’s an old business cliche that says, “You can only manage what you can measure.” On today’s PROJECT DISTINCT, Scott McKain reveals why that saying is a blatant lie in today’s marketplace. Citing research from Harvard Business Review, this episode is how a focus on metrics can actually create significant problems for you and your organization!

Everything you want is currently controlled by someone else. The money for the future of your business is currently in the hands of customers and prospects. The promotion you desire is under the control of someone else in your organization. The college where your kids want to attend gets to choose whether they will be admitted or not. So, how do you get chosen for what you want in business and life? On today’s PROJECT DISTINCT, Scott McKain outlines four steps that will help move us toward the type of performance and achievement we need to attain to get chosen for what we want in business and in life.

Just curious — do you suppose that pushy salespeople like dealing with aggressive sales types when THEY are the customer? Probably not. Yet, it continues to happen. So, how do you make sales when no one wants to be “closed”? Today’s PROJECT DISTINCT agrees that sales is a numbers game. The problem is, most sales people don’t examine ALL of the numbers! You’ll learn what that means on today’s episode!

At the recent Ultimate Business Summit, an important and insightful point was made: “Displaying your understanding of the customer’s problem is more important than presenting your solution.” This means that we all must be constantly learning and listening to ascertain the real problems that our customers — both external and internal — are facing. How can we accomplish that? It’s the topic on today’s PROJECT DISTINCT!

What if you could ask three primary questions that would help you discover how to deliver an Ultimate Customer Experience ®? On today’s PROJECT DISTINCT, Scott McKain reveals these three simple — but fundamentally important — questions that you should ask yourself to help enhance your ability

If you think exactly like everyone else in your industry, you won’t have the creative ideas required to create distinction. So, what if you started looking at what other iconic organizations do to serve their customers? Scott McKain noticed a recent blog post that used World Wrestling Entertainment (WWE) as a model — and, believe it or not, it makes a great point! On today’s PROJECT DISTINCT, you’ll discover three reasons that you should be taking concepts from the WWE and applying them to your business!

If you’d like to read the original post by David Law, it’s at: https://www.focusonthecustomer.net/what-customer-service-professionals-can-learn-from-wwe/