Project Distinct Podcast

In his recent book, “It’s All About CEX: The Essential Guide to Customer and Employee Experience,” Jason Bradshaw — Chief Customer and Marketing Officer and Director of Customer Experience for Volkswagen Group Austraila — points out that we “must transcend the obvious” as we deal with our customers. On today’s PROJECT DISTINCT, Scott McKain reveals this viewpoint of his friend and client...and discusses what it means for you to go beyond what’s obvious to generate a higher level of experience for YOUR customers.

If you’d like to read more about Bradshaw’s book:  Click here!

After a month of travel, Scott McKain is back with a NEW episode today — and it focuses on FOCUS.  Not only was that the name of the conference for wealth managers of LPL Financial where he was a speaker, it’s also related to the First Cornerstone of Distinction: CLARITY. It’s one of the most important aspects any leader needs to understand in order to stand out and move up.  And, it’s the topic of today’s PROJECT DISTINCT!

While it might not seem that the legendary  “stylin', profilin', limousine riding, jet flying, kiss-stealing, wheelin' n' dealin' son of a gun” known as the “Nature Boy” in pro wrestling would even possess a philosophy on business, today’s PROJECT DISTINCT reveals one of significant impact for every professional. If you want a distinctive, championship business, Scott McKain relates — with a “WHOOOOO!!” — what Ric Flair teaches that we should all do.

Yesterday on PROJECT DISTINCT, 6-time NYT bestselling author and Fox News Contributor, Larry Winget, joined Scott McKain to talk about the biggest challenges facing leaders in businesses of all sizes and industries. Today — it’s all about solutions! It’s an episode that may help you solve the problems you’re encountering!

What are the biggest problems facing leaders in business today? Regardless of the size of the operation — or your role in it — what challenges transcend all businesses? On today’s PROJECT DISTINCT to tackle this critical topic, Scott McKain welcomes one of his partners at the Ultimate Business Summit, the six-time New York Times bestselling author who has spoken for 400 of the Fortune 500 companies and appears regularly on Fox News Channel — Larry Winget!

Whether it is blind adherence to (perhaps outdated) company policies or misguided attempts to communicate technical information to non-technically oriented buyers, we often irritate and confuse our customers. Today’s PROJECT DISTINCT tackles that issue, as Scott McKain provides some ideas to consider to help remove friction between us and those who purchase our products and services.

We hear top leaders complimented all the time with the accolade that they are “visionary.” But, what does that really mean? Is it important to the success of our business or career? And, if so, how do we become visionary? On today’s PROJECT DISTINCT, Scott McKain focuses on a part of the new book, “Do Business Better” by his friend, Damian Mason. (https://www.amazon.com/Do-Business-Better-Actions-Succeed/dp/1119566282) In the episode, you’ll learn why vision is critical to your future — and some specific tactics required to become more visionary about your future.

You should never close the sale. Get ready — this will be a controversial episode of PROJECT DISTINCT.  Scott McKain reveals why he HATES the term, “closing the sale” — and why you and your team should have a totally different perspective in these rapidly changing time.

We hear so much about the importance of hiring “A” players for our organization’s team. Is that truly the superior strategy? Inspired by a blog post on fs.blog, Scott McKain relates that sometimes in business — as in sports — the best players don’t always combine their efforts to produce the superior team. How we need to hire and work with one another is the important topic of today’s PROJECT DISTINCT.

Dr. Ken Blanchard — a former member of Speakers Roundtable, the mastermind group that has also been a part of Scott McKain’s career for two decades — is one of the world’s authorities on customer service, leadership, and organizational management. Blanchard’s companies teach a specific four-step approach to attaining a high level of customer service.  On today’s episode of PROJECT DISTINCT, Scott takes a look at Blanchard’s approach and helps us understand what we need to do to keep customers coming back for life.