Project Distinct Podcast

Nothing great can be accomplished without tenacity…the ability to pick yourself up, dust yourself off, and get back at it!  Scott McKain’s good friend - acclaimed Canadian businessman Dr. Peter Legge - has a great new book, “The Three Things You'll Need to Make Your Mark in Life.” It addresses the importance of what Legge calls, “The Power of Tenacity.”  Today’s PROJECT DISTINCT explores this important topic. (And, you can find Peter’s book on his website, PeterLegge.com)

Following up on yesterday's episode about the Presidential election, Scott McKain continues the conversation with a critical business lesson on the importance of influence.  Just as a losing political party wants to convert voters to another point of view, professionals must find ways to get customers of the competition to consider an alternative.  That's the topic of today's PROJECT DISTINCT!

Sometimes, events in your life changes your plan.  That was the case for my friend, Dr. Charles Runnels - trained as an attorney, working for an oil company, a former Navy pilot - he wound up impacting thousands of young lives. Today's PROJECT DISTINCT is about his story - and how it can inspire all of us to make a difference.

According to Scott McKain, there are only two types of jobs in any organization.  The problems are that many managers don’t understand that concept - and that employees need your organizations to be clear about which of the two they’re working in or applying for. Today’s PROJECT DISTINCT examines both types of jobs - and expands on how to maximize the impact of each for your colleagues and your company.

Today’s employees are not as loyal to organizations as they are to their respective managers.  So, what does it take to display the attitude that will inspire your top people to be committed to both you and your business?  In today’s PROJECT DISTINCT, Scott McKain reviews why it’s so critical for you to display the four requirements for a great management attitude…and reveals what you need to display to your team.

Most businesses think of the economic value that they create for customers - and ascertain what price establishes the best opportunity to turn that value into a sale.  The problem is that in today’s world, customers are using more than one currency.  The critical aspect is that one - money - is a renewable resource; the other is not.  That’s the subject of today’s PROJECT DISTINCT.

Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets - as times change, the people who are our customers as changing, too.  Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!

Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer.  Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.

Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.

Fast food restaurants assembled by the exit on the new Interstate Highway System - and wreaked havoc on local diners.  Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?