Project Distinct Podcast

If your competition gains an advantage, the first response is to imitate it.  However, that dilutes any distinction you have in the marketplace — and fails to inspire customers or employees.  Today, Scott McKain examines the first of the three “Destroyers of Differentiation."

A sign announcing a meeting being held adjacent to the ballroom where Scott was recently addressing a group of highly successful insurance agents got his blood boiling!  Here’s why — and a message to set our thinking straight about “quick” and “easy” solutions to any problem.

“Motivational speakers” have said for years it takes 30 days to change a habit — however, research clearly demonstrates they are WRONG.  On this program, Scott McKain reveals the truth about changing habits — it’s a process, not an event.  And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.

One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior.  The tension between how you are now — and how distinctive you want to be in the future — can create significant challenges. Scott McKain beings our exploration into habits in today’s Project Distinct!

More on how the Ebert Effect and how it can help you create distinction.

The move to distinction in my own business.

Introductory podcast for Project Distinct with Scott McKain.

A story without a heroic and powerful ending will fail to engage the audience -- they will neither remember nor recommend you! Today's PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important -- and how to enhance every story that you tell!

Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” — Scott calls it “our search for resolution.”  No matter how it’s known, having an Act Two that makes  your story more compelling is critical to making it persuasive. 

We’ve all heard that “whoever tells the best story…wins!”  Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner.  Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension…and that moves YOUR audience to become emotionally engaged with what happens next.