Lauren Greene joins us again this week as we tackle the audience evolution of Project Hail Mary during its second week at #1 in the box office, and identify what opportunities there are to further expand the movie's audience. For box office breakdowns and audience analysis for newcomer They Will Kill You and the pre-sales of The Super Mario Galaxy Movie join us Behind the Screens.

Topics and times:

• Box office year-to-date comparisons - 0:25
• Project Hail Mary box office overview - 1:10
• Project Hail Mary audience evolution and marketing opportunities - 2:11
• Lessons to learn from Project Hail Mary - 4:34
• Successes of original IP in cinema - 7:20
• They Will Kill You box office, audience, and reception - 8:00
• The Super Mario Galaxy Movie pre-sales tracking - 10:42
• The Super Mario Galaxy Movie pre-sales audience analysis - 11:25
• The Drama pre-sales analysis - 14:59
• Next week - 18:34

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram