With Project Hail Mary making an incredible impact at the box office this week, Matthew and Simon are taking a close look at everything that shaped up the stellar debut. Which audiences have yet to turn up for the movie, and what opportunities can movie marketers lean into? Join us Behind the Screens to find out.

Topics and times:

• Year-on-year box office comparisons - 1:06
• Project Hail Mary box office breakdown - 1:31
• Project Hail Mary debut records and marketing success - 2:25
• Project Hail Mary audience analysis - 3:32
• Where Project Hail Mary opportunities lie in coming weeks - 5:25
• Dhurandhar The Revenge box office - 7:39
• Dhurandhar The Revenge audience analysis and marketing opportunities - 8:53
• Ready or Not 2: Here I Come box office and audience - 12:10
• They Will Kill You pre-sales tracking and audience - 13:58
• Next week - 15:04

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