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In this episode, Bruno Freitas joins me to talk about how he stumbled into project management and why he stayed.
We cover:
* His crash-course first project (after the PM died suddenly)
* The hard lessons learned from a failing tech rollout
* How he rebuilt a PMO’s reputation from "paper pushers" to strategic partners
* What new PMs get wrong on their résumés
* And why value should be every PMO’s true focus
This one’s full of real talk, war stories, and sharp insights from someone who’s led PMOs under pressure.
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🎙️ Guest: Dr. Al Zeitoun🧭 Theme: Project management legacy, leadership, and the road ahead
“We’re just warming up, baby.” That’s how Dr. Al Zeitoun describes his decades-long journey in project management, and honestly, it captures the spirit of this entire episode.
In this inaugural episode of Project Management Matters, I sit down with someone who’s been a pioneer, mentor, and inspiration in the project management world. Dr. Al Zeitoun and I reflect on:
* The early days of PM as a discipline
* Why passion for this profession still matters
* What the next generation of leaders needs to embrace
* Where Artificial Intelligence, human connection, and transformation intersect
* Advice for those just entering the field today
Along the way, we swap stories from PMI symposiums, leadership lessons from unexpected places (like building guards and notepads), and explore why project management still sits at the center of transformation.
Whether you’re a PMO veteran or just getting started, you’ll walk away with something to reflect on, and maybe a reminder that learning never stops.
Rapid Fire with Al
* One word to describe his career? Learner
* Favorite tool? A notepad and pen
* Most impactful leadership moment? Meeting Dr. Harold Kerzner in Indianapolis
* Advice to his younger self? “Plan less. Experiment more.”
Why Project Management Still MattersAl closes with a powerful reminder: “As long as transformation is a constant, project management is essential.”
* Watch the full episode above
* Subscribe to stay updated on future episodes
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