Project Refine

We all know what we should be doing - but actually taking action is often where the challenge begins.

Inspired by the concept of the “knowing-doing gap” explored by Jeffrey Pfeffer and Robert Sutton, this episode dives into the space between having the knowledge and actually putting it into practice. We unpack why confidence often doesn’t come before action, but is built through taking the steps... even when you don’t feel ready.

We also share our own experiences with imposter syndrome, how it showed up differently for each of us, and how the environments we were in shaped the way we viewed our own abilities. From second-guessing ourselves to learning to trust our skills, we talk honestly about moving through self-doubt and taking action despite it.

If you’ve ever felt like you need more experience, more confidence, or more proof before going after something, this episode is a reminder that growth often happens when you start before you feel ready.

Before we dive into the topics we really want to talk about, we wanted to lay the foundations and give you a chance to get to know us.

In this episode, we're sharing how we got to where we are now, why we do what we do, and how we each found our way into our marketing careers. We chat about the highs, the lows, and the things we learnt about ourselves along the way.

Whether you're building your own career or just getting to know the faces behind Project Refine, this is where we started.

Question: How did you know what career you wanted to get into?

We're taking you back to the beginning of Project Refine - how it started and the journey we've been on since. We talk openly about why things shifted, what led us to step back, and how our experiences along the way changed the direction and purpose of what Project Refine has come to be.

This episode is a reflection on growth, change, and the reality that not everything goes to plan. Most importantly, we talk about what we’re building now - a space focused on real conversations around business, marketing, entrepreneurship, and personal growth.

This is the foundation for where Project Refine is going next and we're so glad you're here for it 🤍

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