By branding southern West Virginia “Hatfield & McCoy” country, are we re-affirming negative stereotypes in Appalachia? In this week’s episode of Inside Appalachia, we’ll look at how some communities in southern West Virginia are hoping to jumpstart their local economies through tourism. In particular, we’ll explore a type of tourism that caters to ATV riders along the Hatfield and McCoy trail system. But what do we gain, and what do we lose, when we market ourselves to visitors? Are people