If Charles Badenach is just truly an "ordinary bloke", the way he goes about building his brand certainly isn't.

I've pulled this episode from the archives because the lessons around how to become an authority in your chosen community are more relevant than ever, whether it's a locality, niche or your own slice of the internet.

Charles' practical tips on how he managed to grow his practice, personal brand and ultimately lead to award recognition are well-worth hearing, as is the story behind it all. Enjoy!

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