On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy.

Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. 

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

1:00 | Who is Keli Callaghan?

4:50 | How has Crypto changed?

8:14 | Thought Leadership for Founders

11:13 | Community Building Strategies

13:33 | Recruiting from Universities

15:03 | BITWIRE AD SEGMENT

16:24 | How to make your brand stand out

18:27 | How to measure PR success

20:12 | PR Tools

21:59 | How PR professionals can get into the Crypto industry

25:14 | How to juggle being a Mom and a PR career

29:23 | Time-management Tips

31:10 | Future of Crypto-related Marketing

34:17 | Most fulfilling part of Keli’s job

35:28 | Final thoughts from Keli Callaghan

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🔗 Keli Callaghan & Arrington Capital Links:

X: https://x.com/kelicallaghan X: https://x.com/arrington_cap 

LinkedIn: https://www.linkedin.com/in/keli-callaghan-b589303 

LinkedIn: https://www.linkedin.com/company/arrington-capital 

Arrington Capital Website: https://www.arringtoncapital.com 

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com 

YouTube: https://www.youtube.com/@proof-of-pr  

X: https://x.com/ProofOfPR 

X: https://x.com/MelrosePR   

LinkedIn: https://www.linkedin.com/company/melrose-public-relations  

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility.

Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

0:58 | Who is Kelsey Ruiz?

4:25 | Visibility goals for Aztec

6:30 | Comms strategies for Aztec’s testnet launch

9:45 | Takeaways from successful testnet coverage

14:19 | Achievements in Comms for Aztec Labs

17:26 | BITWIRE AD SEGMENT

18:52 | Value of placements outside of Crypto

24:34 | Key differences in Comms vs PR

28:55 | Challenges of navigating Crypto comms

33:43 | Using social media to increase visibility

37:59 | How to use AI to enhance comms strategy

42:40 | Final thoughts from Kelsey Ruiz ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Kelsey Ruiz Links:

X: https://x.com/kelseyruiz_ 

LinkedIn: https://www.linkedin.com/in/kelseyleeann408/ 

Aztec Website: https://www.aztec.network 

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr 

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR 

LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there.

Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transparent with your community and how she manages to balance her career and family on top of it all.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro

0:55 | Bhaji Illuminati’s background in marketing

2:50 | From marketing to leadership at Centrifuge

8:58 | Transparency with your community

9:24 | Evolution of Bhaji’s leadership philosophy

10:55 | Creating the RWA Summit

17:27 | Advice for balancing family & career 

20:21 | Keeping up with the market narrative

22:13 | AI tools for aggregating news & information

24:16 | Centrifuge website & socials ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Bhaji Illuminati & Centrifuge Links:

Website: https://centrifuge.io 

X: https://x.com/centrifuge 

LinkedIn: https://www.linkedin.com/in/bhajiilluminati 

LinkedIn: https://www.linkedin.com/company/centrifugehq 

Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr 

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR 

LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry.

Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more! 

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

0:38 | Who is Cath Jenkin?

6:30 | Positivity & excitement of the Crypto industry

10:06 | What makes a good opinion piece? 

18:11 | Importance of the Human Perspective (Not AI)

21:09 | How to properly leverage AI in journalism

23:30 | Value of structure in opinion pieces

24:23 | Opinions vs Facts

29:27 | Value in Expert Opinions & Advice

32:45 | Tips for PR professionals on working with journalists

40:10 | Purpose of Crypto is to make life better

41:56 | Final thoughts from Cath Jenkin ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Cath Jenkin Links:

X: https://x.com/cathjenkin 

LinkedIn: https://www.linkedin.com/in/cathjenkin/ 

Cointelegraph: https://cointelegraph.com/authors/cath-jenkin 

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr 

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR 

LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the importance of authenticity, and the role of spirituality as a thought leader on X, plus so much more!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. 

Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive results, and more! 

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. 

Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell Daily, why in-person meetings shouldn’t be overlooked even in a remote world, insights into the relationship between journalists and PR professionals, and much more! 

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR. 

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. 

The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book ‘The Infinite Machine’, the types of guests and content she’s most interested in for The Defiant, and so much more! 

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR. 

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. 

Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media, how Web3 tech is disrupting the entertainment industry, the importance of personalizing a pitch, his book “Out of the Ether” and much more! 

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR. 

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. 

This week, Kelley Weaver, CEO at Melrose PR, sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she’s seeing across Asia, and much more! 

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.