Proof-of-PR

Proof-of-PR

By Kelley Weaver, CEO of Melrose PR and Founder of BitwireBusinessEntrepreneurshipTechnology
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Proof-of-PR episodes

  • Season 4 Episode 10: Private Client Bitcoin Brokerage (ft. Bisher Khudeira)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Bisher Khudeira, Chief Operating Officer for Stormrake, a brokerage focused on providing clients with a seamless, secure and personalised way to enter into the digital asset markets.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:49 | Who is Bisher Khudeira?

    6:38 | Bitcoin is an important component of Stormrake

    10:08 | Building reputation early on in Australia

    11:57 | Why purchase Bitcoin through Stormrake?

    15:43 | Client relationship at Stormrake

    19:20 | Lessons on building a resilient business during bear markets

    22:31 | BITWIRE AD

    26:08 | Brand visibility speaking at Bitcoin 2026

    29:32 | Value of personal brand to a business

    33:33 | What potential clients should know about Stormrake

    37:00 | Stormrake roadmap over next few years ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Bisher Khudeira Links: Website: https://www.stormrake.com/

    LinkedIn: https://www.linkedin.com/in/bisher-khudeira/

    LinkedIn: https://www.linkedin.com/company/stormrake/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations 🔗 Kelley's Stormrake affiliate link: https://www.stormrake.com/trade/start... (Affiliate link: we may earn a commission if you sign up.) ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    40 min
  • Season 4 Episode 9: Navigating the Earned Media Landscape (ft. Emma Pizzutti)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Emma Pizzutti, Head of PR at Hype, an award-winning global Web3 marketing agency at the heart of crypto's culture, community and creativity.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:24 | Who is Emma Pizzutti?

    2:36 | What is Hype?

    4:37 | Building brand story around technical projects

    6:03 | Pitching process to journalists

    8:01 | Navigating competitive landscape for earned media

    9:41 | Getting stories indexed properly by LLMs

    10:50 | How to know when a story line is hot or cold

    12:22 | Approaching mainstream media for clients

    14:10 | Founder visibility as part of communications strategy

    15:32 | Tips for Founders on where to start sharing their thoughts

    16:58 | Relationship between community and PR

    18:29 | BITWIRE AD

    19:45 | How AI indexes earned media and GEO strategy 22:37 | Campaign examples that worked well

    25:25 | How Emma structures her own thought leadership

    28:00 | How to use AI to curate news story alerts

    29:32 | What's next for Emma and Hype?

    25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Emma Pizzutti Links: Website: https://www.hy.pe/

    LinkedIn: https://www.linkedin.com/in/emmapizzutti/

    LinkedIn: https://www.linkedin.com/company/hype-partners/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    32 min
  • Season 4 Episode 8: How Live Experiences Grow Businesses (ft. Kristin Thompson)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristin Thompson, Founder of SpeakServeGrow. For 15+ years Kristin has designed live events, sponsorship strategies, webinars, and talks that generate real revenue, not just attention. She recently built Swan Bitcoin's events program from the ground up, including Pacific Bitcoin, which became one of the most well-regarded conferences in the Bitcoin space.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:01 | Who is Kristin Thompson?

    2:21 | How Kelley and Kristin first met

    4:12 | Pacific Bitcoin Festival

    5:47 | Good preparation for a conference

    7:19 | Good goals for companies attending events

    9:40 | Measuring the success of a conference

    10:38 | In-person vs. digital community building

    12:19 | BITWIRE AD

    13:40 | Value of IRL communities in the AI age

    14:10 | Most powerful way to express your brand

    14:47 | How to create a successful webinar

    17:17 | Clients of SpeakServeGrow

    19:58 | Examples of manifesting

    23:25 | Advice to Founders on events as a growth strategy

    25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Kristin Thompson Links: X: https://x.com/SpeakServeGrow

    LinkedIn: https://www.linkedin.com/in/speakservegrow/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    26 min
  • Season 4 Episode 7: Building a Compelling Web3 Brand (ft. Eve Smith Davies)

    On this episode of Proof-of-PR, Kelley Weaver is joined by Eve Smith Davies. She decodes complex tech and builds magnetic brands. As co-founder and Brand Director of UME—a design studio for frontier innovation—she's spent 20 years working at the intersection of technology, sustainability, and systems change across countries, sectors, and challenges.

    Her specialty is taking complex innovations and making them impossible to ignore. She's partnered with tech leaders and rising stars alike—from Aztec and Mina to NIKE, Hilton, Ocean Conservancy, and Whole Foods Market—to clarify their vision, position their value, and scale their impact across climate tech, tough tech, web3, and AI.

    A former branding and marketing instructor at Parsons and guest speaker at Columbia and Wharton business schools, she brings strategic rigor, fresh curiosity, and a systems lens to every challenge. Her work has been recognized in Forbes and It's Nice That.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:25 | Who is Eve Smith Davies?

    4:00 | How to build a compelling brand

    8:48 | Mina story

    14:11 | What metrics to measure in Web3

    17:23 | How is Web3 brand building different from traditional companies?

    21:23 | Research is important in brand building

    25:18 | BITWIRE AD

    26:33 | When Crypto marketing goes wrong

    29:04 | Impact of AI on brands

    32:42 | Importance of organization structure

    36:35 | Power of brand & thought leadership for Founders

    37:56 | Advice to Founders building a brand from scratch

    42:30 | Get in touch with Eve & UME

    43:13 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Eve Smith Davies Links: X:

    LinkedIn: https://www.linkedin.com/in/eve-smith-davies-ume/ LinkedIn: https://www.linkedin.com/company/umexdesign/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    44 min
  • Season 4 Episode 6: Recreating the Marketing Stack with AI (ft. Evan Drake)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Evan calls a soul.md, a structured identity file that teaches AI agents to sound like you. He is also the creator of Opensoul as an 'agency of agents,' built entirely around intelligent automation.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:32 | Who is Evan Drake?

    4:07 | Recreating the Marketing stack

    6:15 | Soul markdown standard

    8:15 | Autonomous Agency of AI Agents

    13:15 | Opensoul replaces cost of marketing hires

    16:44 | Downtime of Claude AI & problem for businesses

    19:20 | AI search optimization

    22:14 | BITWIRE AD

    26:15 | Placing brands into "high intent" AI conversation

    28:05 | AI advertising with LLMs

    32:01 | AI conversations on Twitter

    33:24 | Will companies begin to pivot their marketing strategies?

    41:04 | How should crypto brands think about AI and marketing?

    42:54 | How to keep up with Evan Drake

    44:50 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Evan Drake Links:

    X: https://x.com/iamevandrake?s=20

    LinkedIn: https://www.linkedin.com/in/iamevandrake/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    46 min
  • Season 4 Episode 5: The Self-appointed CMO of Bitcoin (ft. Mike Germano)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Mike Germano, the self appointed "Chief Marketing Officer of Bitcoin" and founder of the Bitcoin Marketing Department, focused on pushing Bitcoin into the mainstream while helping global brands connect with and market to the Bitcoin community.

    He is the former President of PubKey and Bitcoin Magazine, and previously served as Chief Digital Officer at Vice Media.

    At Bitcoin Magazine, Germano led a full scale revival of the brand, relaunching the print magazine, building its live broadcast division, and creating flagship productions including the Live Desk and Halving Live Stream. He expanded the publication into four languages and helped transform it into the leading global Bitcoin media platform.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:36 | Who is Mike Germano?

    7:57 | Involvement in Vice and Bitcoin Magazine

    10:38 | Putting together the Bitcoin Conference

    22:02 | Are top marketing leaders paying attention to Bitcoin?

    24:45 | Self-appointed CMO of Bitcoin

    34:01 | BITWIRE AD

    37:43 | Bitcoin is the #1 open source brand of all time

    43:20 | What's next for Mike Germano & the Bitcoin Conference?

    46:08 | Contact Mike Germano

    46:38 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Mike Germano Links: X: https://x.com/mikegermano

    LinkedIn: https://www.linkedin.com/in/mikegermano/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    47 min
  • Season 4 Episode 4: Marketing Web3 to Institutions (ft. Ivie Satijn)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Ivie Satijn, Founder of Somma, a marketing agency that helps build the bridge between Web3 companies and institutional decision makers. Their specialized services include strategy consulting, social media & community management, branding and web design.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    ⏰ Timestamps: 0:00 | Intro

    1:37 | Who is Ivie Satijn? 3:16 | What attracted you to Bitcoin & Blockchain?

    4:38 | Regular Web3 Marketing Won't Work

    6:05 | Crypto twitter for reaching an institutional audience

    8:42 | LinkedIn strategies that work

    13:26 | Thought leadership for Clients

    14:02 | LinkedIn newsletters & other tools

    15:37 | Photo posts perform best

    18:06 | Scheduling posts on LinkedIn

    18:31 | BITWIRE AD

    20:32 | Shifting how people think

    28:10 | Earned media strategies targeting institutions

    31:54 | Institutional Ethereum dinner at ETHDenver

    34:41 | Mistakes tokenization companies make

    36:42 | Does mainstream momentum for RWAs make marketing easier?

    40:28 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Ivie Satijn Links: Website: https://www.sommamarketing.com/ X: https://x.com/IvieSatijn

    LinkedIn: https://www.linkedin.com/company/sommamarketing/

    LinkedIn: https://www.linkedin.com/in/iviesatijn/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    42 min
  • Season 4 Episode 3: Bringing Bitcoin to the Masses (ft. T.J. Miller)

    On this episode of Proof-of-PR, Kelley Weaver is joined by Actor & Comedian ​​T.J. Miller

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    3:30 | How T.J. Miller got into Bitcoin 9:38 | How do we make Bitcoin more fun & mainstream?

    13:50 | Bitcoin Heist movie idea

    15:51 | BITWIRE AD

    17:07 | Bitcoin is still EARLY

    24:52 | How to better educate people on Bitcoin

    32:13 | Roasting the Crypto community

    37:11 | T.J.'s theory on institutional adoption of Crypto

    38:43 | How to make Bitcoin more approachable

    40:23 | How did T.J.'s wife get orange pilled?

    47:15 | Most successful ways to teach people about Bitcoin

    48:44 | Bringing comedy culture to Bitcoin

    54:10 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 T.J. Miller Links: Website: https://tjmillerdoesnothaveawebsite.com/ X: https://x.com/nottjmiller

    YouTube: https://www.youtube.com/channel/UCNNlu-V3izIs8sMRqHdebLQ

    Instagram: https://www.instagram.com/teenagemillionaire/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    58 min
  • Season 4 Episode 2: Creating Impactful Communication Strategies (ft. Kristyna Mazankova)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:40 | Who is Kristyna Mazankova? 4:30 | How much has PR shifted the narrative of Bitcoin?

    6:29 | Coordinating press for the Bitcoin Conference

    10:42 | Challenges of Trump at Bitcoin 2025 conference

    17:36 | Why Bitcoin comms strategies can be difficult

    22:09 | 1st Bitcoin Major at a University

    25:29 | BITWIRE AD

    27:08 | PR strategy for BTC Inc

    29:02 | Building real relationships with reporters

    31:29 | Biggest PR mistake that founders make

    35:25 | Why AI will NOT replace human PR professionals

    38:30 | How to start a career in Bitcoin PR

    41:51 | Don't be scared to share your story

    44:51 | What to expect at Bitcoin 2026

    34:25 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Kristyna Mazankova Links: X: https://x.com/MaKristyn

    LinkedIn: https://www.linkedin.com/in/kristynamazankova/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    48 min
  • Season 4 Episode 1: Cutting Through the Crypto Noise (ft. Amanda Whitcroft)

    On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypto, fintech, and policy, guided by the principle that "everyone is talking, but few people are actually saying something".

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #WhitcroftPR #ProofofPR #Podcast

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro

    1:25 | Who is Amanda Whitcroft? 2:46 | Building credible narratives

    3:44 | How the creator economy is reshaping communications

    4:56 | Deciding company voice 5:50 | Client onboarding process

    8:12 | "Get to the Point" Podcast

    10:06 | Teach thought leadership to technical founders

    13:56 | Why founders should use Substack 15:00 | Are LLMs reading what you publish online?

    16:11 | BITWIRE AD

    18:04 | Tips for founders before hiring a PR firm

    21:26 | Which platforms to use for thought leadership

    23:09 | Client transformation story

    24:44 | Perfecting the elevator pitch

    27:17 | Importance of repetition

    28:36 | How to balance sudden life events with work

    31:31 | Future of Crypto PR over next 5 years

    34:25 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Amanda Whitcroft & Whitcroft PR Links:

    Website: https://www.whitcroftpr.com/ X: https://x.com/amandawhitcroft

    LinkedIn: https://www.linkedin.com/company/whitcroftpr/

    LinkedIn: https://www.linkedin.com/in/amanda-whitcroft-324879164/

    Podcast: https://www.linkedin.com/company/gttp-podcast/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    36 min

About Proof-of-PR

From the publisher's feed

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success.