Proof-of-PR

Proof-of-PR

By Kelley Weaver, CEO of Melrose PR and Founder of BitwireBusinessEntrepreneurshipTechnology
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Proof-of-PR episodes

  • Proof-of-PR Season 2 Episode 10: Asylum Venture's John Wu on Harnessing the Power of Crypto Twitter (X)

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

    Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the importance of authenticity, and the role of spirituality as a thought leader on X, plus so much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    39 min
  • Proof-of-PR Season 2 Episode 9: Bringing Math to Market with Aztec Protocol CMO Claire Kart

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

    Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive results, and more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    44 min
  • Proof-of-PR Season 2 Episode 8: The Art of Media Relations with Co-Founder of Opening Bell Daily Phil Rosen

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

    Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell Daily, why in-person meetings shouldn't be overlooked even in a remote world, insights into the relationship between journalists and PR professionals, and much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    25 min
  • Proof-of-PR Season 2 Episode 7: The Defiant Founder and CEO Camila Russo On Trailblazing DeFi Reporting

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

    The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book 'The Infinite Machine', the types of guests and content she's most interested in for The Defiant, and so much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    34 min
  • Proof-of-PR Season 2 Episode 6: Crypto Beyond Bloomberg: From Traditional Reporting To Decential Media With Matt Leising

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

    Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media, how Web3 tech is disrupting the entertainment industry, the importance of personalizing a pitch, his book "Out of the Ether" and much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    39 min
  • Proof-of-PR Season 2 Episode 5: DL News Asia Correspondent Callan Quinn on Key Differences in APAC Reporting + Interviewing

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

    This week, Kelley Weaver, CEO at Melrose PR, sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she's seeing across Asia, and much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    24 min
  • Proof-of-PR Season 2 Episode 4: 10 to 1 Public Relations President and Founder Josh Weiss on the Art of Storytelling

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

    Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the "10 to 1" magic, how he's built out his firm + niche, and so much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    46 min
  • Proof-of-PR Season 2 Episode 3: Unlocking Web3 Talent with Founder of Up Top Search Founder Dan Eskow

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we're so back!!

    Kelley Weaver, CEO at Melrose PR, sits down with the legendary Founder of Up Top Search, Dan Eskow, to dive into all things hiring in the crypto landscape, effective networking, how he utilizes his podcast to source talent, and so much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    51 min
  • Proof-of-PR Season 2 Episode 2: Coinbound CEO Ty Smith on Marketing Magic + Resilience

    Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we're so back!!

    Kelley Weaver, CEO at Melrose PR, sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn't sleep on SEO, biggest marketing mistakes, and so much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    37 min
  • Proof-of-PR Season 2 Episode 1: Blockworks Opinion Editor on the Key Ingredients to a Strong Op-Ed + How She Sources Content

    Welcome to Season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. We're so excited to be back!

    Nikki Brown, Chief Strategy Officer at Melrose PR, kicks off our first episode of season 2 with Molly Jane Zuckerman, Opinion Editor at Blockworks. They dive into what it takes to break into the opinion section at Blockworks, Molly's experience covering the FTX trial, how Molly utilizes social media to source content, and so much more!

    To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

    27 min

About Proof-of-PR

From the publisher's feed

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success.