Pros Talking Prose

Pros Talking Prose

Download on the App Store

Pros Talking Prose episodes

  • Why Your Email List Is Ghosting You—And How to Get Them Back

    You finally sent out that email. You were clever. You added a GIF. You even used your best subject line.

    And then… crickets. 🦗
    Is your email list giving you the silent treatment? Ghosting you like a bad Tinder date? We’ve been there—and in this episode, we’re bringing the list back to life. 
    Join publishing pros Stacey Smekofske (of Edits by Stacey) and Troy Lambert (The Plot Dude) as we unpack all the non-boring, effective ways authors can re-engage their email subscribers and turn inbox tumbleweeds into raving fans.
    We’re talking:
        What’s trending in 2025 for email engagement
        Creative strategies that go way beyond the monthly newsletter
        And how to stop sounding like a robot and start sounding like YOU (but cooler)

    We mention a very short window to access Encharge Email Service 

    You can find that deal here: https://appsumo.com/products/encharge/?query=Encharge%20-%20Plus%20Exclusive#overview 


    PLUS: Stacey drops the details on her upcoming "Author to Authorpreneur" webinar—perfect for any writer ready to trade chaos for confidence in their author business. Limited spots, big glow-up energy.
    https://ebs.printtopro.com/authorpreneur-signup

    📚 And if you're looking to level up for real, check out InPrint Academy—Stacey’s flagship course that helps indie authors publish like pros, protect their rights, and create books that can compete in today’s market.

    https://ebs.printtopro.com/get-inprint-academy

    🎙️ Your Hosts:

    Stacey Smekofske – Editor, publishing coach, creative cheerleader, and founder of Edits by Stacey and Print to Pro.
    Troy Lambert – Author, editor, plot wizard, and the guy who can outline your whole trilogy while you make coffee

    👋 Don’t forget to: 👍 Like

    🔔 Subscribe
    📝 Drop a comment with your most awkward email moment (we’ll laugh with you, not at you… probably)

    Welcome to Pros Talking Prose—where we get real (and a little ridiculous) about writing, publishing, and turning your author dream into a thriving business.

    50 min
  • From Lost to Found: Using Genre & Metadata to Skyrocket Book Sales

    From Lost to Found: Using Genre & Metadata to Skyrocket Book Sales

    with Stacey Smekofske & Troy Lambert "The Plot Dude”
    Ever feel like you picked the wrong genre and now your book is in the witness protection program on Amazon? 😅 You're not alone—and we've got answers.
    In this episode of Pros Talking Prose, Stacey and Troy dish on the spicy world of genre and subgenre trends. We’re talking Amazon metadata, BISAC codes, category updates, and how to position your book so it doesn’t end up buried under a pile of vampire cowboys and spicy mermaid thrillers.
    Troy even pulls out a K-lytics deep dive on Cozy Fantasy (spoiler: it’s ✨magically trending✨) and we share our favorite tools for choosing the right genre and categories when publishing.
    Here’s what we cover:
    • Why genre and subgenre choices are crucial for your book marketing
    • How to avoid getting stuck in the wrong Amazon category
    • The surprising power of metadata and how to use it like a pro
    • Tips for staying on top of Amazon’s shifting categories
    • Tools we use to research genre trends, reader demand, and competition
    🔥 Whether you're writing romantasy, cozy mystery, sci-fi western horror, or something uniquely you, this convo is packed with insights to help you find your ideal readers.
    📚 Learn more about turning your story into a pro-level product Stacey at www. EditsbyStacey.com
    ✍️ Plot stuck? Genre confused? Get Troy's genius at Troy Lambert Writes
     
    📌 Don’t forget to like, comment, and subscribe for more publishing industry tips, writing craft insights, and behind-the-scenes nerdy fun with fellow authorpreneurs.
    #SelfPublishing #GenreTrends #CozyFantasy #AmazonCategories #InPrintAcademy #ThePlotDude #BookMarketingTips #AuthorBusiness #Klytics #MetadataMatters #TroyLambert #IndieAuthors #BookLaunchTips #PublishingStrategy

    1 hr 10 min
  • Taxes for Authors: Don't Let the IRS Be Your Plot Twist

    💸 Taxes for Authors? Don’t Panic — We’ve Got You Covered! 

    Cue the dramatic music—it's tax season, and authors everywhere are asking the big questions:

    🧾 What can I deduct?
    📦 Do I need to save these Amazon royalty statements?
    💰 Why does the IRS feel like the ultimate plot twist?

    In this laugh-so-you-don’t-cry episode of Pros Talking Prose, Stacey and Troy tackle the not-so-glamorous but totally necessary world of taxes for authors. Whether you're self-published, indie, hybrid, or traditionally published, if you're earning income from your writing, this episode is for YOU.

    We dive into:

    What counts as author income (spoiler: yes, even that $3.75 from your poetry zine)
    Deductions you didn’t know you could take (like Canva Pro and conference coffee!)
    Why quarterly taxes are a thing (and how not to cry about them)
    Home office hacks
    And how to not get on the IRS’s bad side (we’re writers, not rebels… right?)

    BONUS: Download our free Author Tax Prep Checklist — because nothing says “responsible authorpreneur” like a checklist.

    👉https://staceysmekofskesteafc97d.myclickfunnels.com/author-tax-prep-checklist--3d7e5

    CHECK THESE OUT: 

    TroyLambertWrites.com - The Plot Dude has his SEO for Authors ready for you. 

    Want to take your writing biz to the next level?

    Sign up for our upcoming webinar: Author to Authorpreneur at EditsByStacey.com
    And check out InPrint Academy where authors can publish with clarity and confidence and maintain their rights and royalties.
    You can also grab your free publishing path map: Paper Trail

    47 min
  • Bad Advice for Authors: What Not To Do

    Buckle up, writers! In this episode of Pros Talking Prose, Stacey Smekofske (Edits by Stacey) and Troy Lambert the Plot Dude spill the literary tea on the worst advice authors keep hearing—and believing. From publishing myths to marketing mayhem and writing rules gone rogue, we’re calling out the cringe, so you don’t have to learn the hard way. 🙈

    Do you think:
    – “Your book will sell itself!”
    – “You don’t need an editor!”
    – “Write every day or else!”
    Yeah… no.
    Whether you're indie, trad, or somewhere in between, this episode is your official permission slip to laugh, learn, and let go of the nonsense.
    👉 Don’t forget to hit subscribe, share with your writing crew, and leave a comment with the worst advice you’ve ever received!
    Connect with Stacey at EditsbyStacey.com
    Connect with Troy Lambert at TroyLambertWrites.com
    #ProsTalkingProse #BadAdviceForAuthors #AuthorLife #WritingTips #IndieAuthors #BookMarketing #Plottr #loveyoureditor #printtopro

    1 hr 30 min
  • ISBN Debate: Buy or Not to Buy, That is the Question

    📚 FREE vs. PAID ISBNs: To buy or not to buy. That is the question 🤺 

    Pros Talking Prose Podcast
    🔥 Self-publishing authors, LISTEN UP! Are free ISBNs a sneaky trap? Or are purchased ISBNs just a money grab from the publishing overlords? Troy Lambert (The Plot Dude) and Stacey Smekofske (Edits by Stacey) go head-to-head in this spicy debate over one of indie publishing’s most controversial questions. 🤯
    💥 Spoiler Alert: The right answer depends on YOUR author goals! Whether you're an indie rebel or a control freak about your publishing empire, we break down the pros, cons, and hidden costs of ISBN decisions.
    👉 In this episode, we answer:
    ✔️ Do you REALLY need to buy your own ISBN, or is the free one good enough?
    ✔️ Will using a free ISBN secretly sabotage your book’s success? 😱
    ✔️ What’s the REAL difference between a Bowker ISBN and a KDP-assigned one?
    ✔️ How much control do you actually lose with a free ISBN? (Hint: More than you think.)
    ✔️ Does an ISBN affect distribution, royalties, bookstores, and libraries?
    😂 We also curse Amazon’s nepotistic ways, and puzzle on Troy’s choice of footwear (JK). 
    🔔 Don’t make a rookie mistake! Watch now and drop your ISBN hot takes in the comments! Are you #TeamFreeISBN or #TeamOwnYourISBN? ⬇️
    #SelfPublishing #ISBN #IndieAuthor #WritingCommunity #ProsTalkingProse #EditsByStacey #ThePlotDude #ISBNDebate #BookPublishing #IndiePublishing #AuthorBusiness

    1 hr 10 min
  • Lit Fallout

    Strap in, book nerds—this episode of Pros Talking Prose is bringing the tea, the shade, and the swivel chairs. Stacey Smekofske and Troy Lambert wade into the latest literary landmines: the Romance Writers of America’s bankruptcy spiral, Neil Gaiman’s headline-making drama, the ousting of Ream’s CEO, and more industry shenanigans you didn’t know you needed to know.

    But it’s not all gossip and giggles—we’re also dishing out real talk about professionalism, cancel culture, and why being decent still matters (even when everyone’s losing their minds online).

    Expect:

    🔥 Hot takes
    📚 Publishing insights
    💅 Just enough sass to keep your coffee warm

    Hit play for your weekly dose of honesty, hilarity, and hard truths from the publishing frontlines.

    #PublishingDrama
    #WritingCommunity
    #AuthorNews
    #RWA2025
    #NeilGaiman
    #ReamWriting
    #CancelCultureDebate
    #IndieAuthorLife
    #ProsTalkingProse
    #PublishingScandals
    #WriterSupport
    #LitTea
    #HotTakesInPublishing
    #BookIndustryNews
    #AuthorAccountability
    #WritersUnite
    #AmWriting
    #BookishBuzz
    #WritingPodcast
    #BehindTheBookBiz

    1 hr 18 min
  • An Authors Purpose

    Troy & Stacey have an Epic Rant on AI, Authors, and Art!

    Welcome to Pros Talking Prose, where Troy Lambert and Stacey Smekofske dive headfirst into the wild world of writing, editing, and publishing! In this episode, they tackle the hot topic of AI and its role in the literary universe, among other things.

    Troy, the plot dude extraordinaire, is armed with his trusty manuscript-polishing skills, ready to take on any plot twist thrown his way. Meanwhile, Stacey, the publishing guru, is here to guide authors through the publishing maze faster than you can say "bestseller."

    Join this dynamic duo as they debunk the myth that AI is the enemy of progress. With Troy's witty one-liners and Stacey's no-nonsense approach, they'll have you laughing and learning in no time.


    #AIInPublishing
    #WritersVsAI
    #WritingWithAI
    #CreativeProcess
    #AuthorJourney
    #WritingCommunity
    #AmWriting
    #WritingDebate
    #IndieAuthorLife
    #ProsTalkingProse
    #WritingPodcast
    #BookCoach
    #PlotTwistLife
    #ArtVsCommerce
    #IWGConference
    #WritersConference2025
    #PublishingIndustry
    #StorytellingTools
    #AIForWriters
    #AuthorSupport

    But that's not all! They also tackle the age-old debate of "art for art's sake." Spoiler alert: they think it's dumb! According to them, every writer's journey is unique, so comparing yourself to others is like comparing apples to... well, plot twists!

    Learn why you should go to writers' conferences, and especially come to see Troy and Stacey at the IWG writers conference this weekend (April 11 - 13). We will have amazing authors and pros from around the country, including James A. Owen, Becca Syme, Claire Taylor, and J. Thorne. Go to IdahoWritersGuild.org for more information.

    So grab your popcorn, settle in, and prepare to be entertained, enlightened, and maybe even inspired to write your own epic masterpiece. Don't forget to hit subscribe and join the Pros Talking Prose family today!

    1 hr 23 min
  • Tools that Help Writers and Editors

    📚 Calling all writers! If you're looking to enhance your writing experience, boost productivity, and create exceptional content, Troy and Stacey got your number. In this video, we explore a curated list of must-have tools that every writer should consider incorporating into their creative arsenal. From brainstorming to polishing your final draft, these resources are designed to make your writing journey smoother and more enjoyable.

    Ready to conquer the ever-changing landscape of authorship and find a trusty companion for the adventure? Look no more! Meet Stacey Smekofske, your committed literary guide. As a dynamic freelance full-service editor and an outstanding publishing coach, envision her as your guiding force in the world of words. Embark on your writing odyssey with assurance at EditsByStacey.com.

    Do you see that whirlwind of furious typing in the corner? Look no further than the one and only Troy Lambert! He's not just an author – he's an editor, ghostwriter, publisher, plot doctor, and book coach extraordinaire. Got a manuscript on life support? Troy's your literary paramedic. Dive headfirst into his realm at TroyLambertWrites.com, and prepare to witness your literary chaos turn into award-worthy brilliance (though, let's be real, results may also include excessive laughter). 
    #WritingTools
    #WriterProductivity
    #WritingLife
    #AuthorResources
    #AmWriting
    #WritingCommunity
    #WritersOfInstagram
    #AuthorSupport
    #SelfPublishingTips
    #WritingApps
    #WriterHacks
    #IndieAuthor
    #BookCoach
    #PlotDoctor
    #CreativeWritingTools
    #WritingJourney
    #WritingMadeEasy

    1 hr 16 min
  • Publishing Strategies for a Shifting Industry

    In this episode of Pros Talking Prose, Stacey and Troy don't mince words when they discuss the latest tea in the industry. FindawayVoices ticked off everyone when they changed their contract and were caught red-handed. Amazon keeps changing their algorithm and short-sheeting the self-published author. What does this mean for you?

    Listen as Troy and Stacey talk about the ways authors should pivot in this latest tweak to the publishing industry. PIVOT - PIVOT - PIIIIVOOOOOOTTTTT! IYKYK
    Listen to these two friends talk shop and you can learn about changing direction, selling your books directly, bestseller lists, and other outdated strategies and how you should adjust your plans.

    Who are these ranting lunatics who call themselves the pros? 

    Meet Stacey Smekofske, your very own editor/chihuahua. She is a freelance full-service editor who will bite your kneecaps off if you come between her and her authors. On top of that dog pile, she is also a publishing coach—think of her as the St. Bernard who brings you brandy and gets you out of the avalanche of overwhelm associated with publishing. You can find her chasing her tail at EditsByStacey.com. 

    And who's that dancing a hula in the corner? It's Troy Lambert! Author, editor, ghostwriter, publisher, plot doctor, and book coach. This man makes more magic than Merlin in a tornado. If you need someone to bring your book to life, Troy's your witch doctor. He is like the bookish version of Gandalf in a good mood bringing you to the power of plot building. You can teleport to TroyLambertWrites.com, and get your writing game on.

    #PublishingNews
    #AuthorAlert
    #SelfPublishingStruggles
    #FindawayVoices
    #AmazonAlgorithms
    #PublishingPivot
    #IndieAuthorLife
    #AuthorBusiness
    #BookMarketingTips
    #DirectSalesForAuthors
    #AuthorStrategy
    #BestsellerMyths
    #ProsTalkingProse
    #WritingCommunity
    #AmWriting
    #WriterLife
    #IndiePublishing
    #PublishingScamWatch
    #PivotDontPanic
    #AuthorSupport

    1 hr 4 min
  • The Author Mindset

    In this episode of Pros Talking Prose, you can be the fly on the wall of a thought-provoking discussion. Listen as Troy and Stacey take a side road and discuss the eternal struggle of writers to finish what they start. In this video, we delve into the mindset shift required to transition from a writer to a successful author. Are you ready to take the leap and commit to making writing a part of your everyday life? By the end of this video, you'll have a clearer understanding of what it takes to embrace the determination and discipline needed to become a true author. Are you destined to be a prolific writer or are you content with being a hobbyist? Let's find out together in this eye-opening and witty conversation!

    Who are these strange humans who call themselves the pros? 

    Meet Stacey Smekofske, your very own literary sherpa. She's not only a freelance full-service editor, but also a publishing coach—think of her as the Mr. Miyagi to your Karate Kid, but with better grammar. You can find her waxing on and off at EditsByStacey.com. 

    And who's that dressed as a Star Trek fan in the corner? It's Troy Lambert! Author, editor, ghostwriter, publisher, plot doctor, and book coach. This man plays more parts than Eddie Murphy in The Nutty Professor, “Hercules, Hercules, Hercules.” Need someone to revive your manuscript? Troy's your fixer. He is like the bookish version of Montgomery Scott capable of repairing the warp drive on your plot by giving it all he’s got, Captain. Beam up to his world at TroyLambertWrites.com, and learn how to be a better writer.

    #WritingTips
    #WritersOfInstagram
    #IndieAuthors
    #UrbanFantasyAuthor
    #MilitaryWriters
    #WomenWhoWrite
    #BookCoachLife
    #PlotDoctor
    #WritingCommunity
    #ScribeSquad
    #ProsTalkingProse

    16 min

About Pros Talking Prose

From the publisher's feed

Writing a book is hard. Publishing it is even harder. Succeeding as an author? That’s practically wizardry.