Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists

Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists

By Claire Feldman, Therapist Business MentorBusinessEntrepreneurship
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Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists episodes

  • Unlock New Revenue Streams: Beyond 1:1 Therapy

    Maximizing Revenue: Diversifying Income Streams for

    Therapists

     

    In this solo episode, host Claire Feldman discusses various

    ways therapists can create additional income streams beyond the traditional
    one-on-one client model. She explores options such as workshops, digital
    products, and membership communities, as well as the benefits and challenges
    associated with each. Claire emphasizes the importance of starting small,
    understanding your ideal client's needs, and the necessity of effective
    marketing and audience growth. The episode provides practical advice for therapists
    looking to diversify their income and achieve greater financial stability.

     

    00:00 Introduction to the Podcast

    00:30 The Importance of Additional Income Streams

    02:44 Focusing on One-to-One Client Base

    04:06 Exploring Workshops as an Income Stream

    06:16 Creating CPD Workshops for Therapists

    09:22 Developing Digital Products

    13:00 Membership Communities for Therapists

    18:27 Market Research and Audience Engagement

    19:43 Starting Small and Scaling Up

    23:52 The Numbers Game in Selling

    29:19 Upcoming Group Coaching Program

    31:59 Conclusion and Final Thoughts


    Download my free 'Beyond 1:1 - Create extra revenue for your practice' guide here:


    https://www.prosperinprivatepractice.com/additional-income-for-therapists

    Want to be added to the waitlist for my next cohort of my small group coaching program and launch your new income stream within 3 months? email at [email protected]

    34 min
  • From Solo to Associate Practice Success

    From Side Hustle to Full Practice: Shelley’s Journey to building an Associate Practice

     

     

    In this episode, host Claire Feldman welcomes therapist Shelley Bradley Scholey to discuss her professional journey from mental health nurse to successful private practice owner. Shelley shares insights on transitioning from a military nursing role to setting up her own practice, emphasiging the importance of having a website and utilizing SEO for attracting clients. She also elaborates on the benefits and challenges of forming an associate practice, the significance of having a niche, and the evolving landscape of therapy post-pandemic. Shelley offers practical advice for therapists looking to expand their services and emphasizes the value of consistency and action in building a successful practice.

     

    00:00 Welcome and Introduction

    00:43 Shelley's Journey to Becoming a Therapist

    01:55 Starting a Private Practice

    03:38 The Importance of a Website and Online Presence

    06:46 The Impact of COVID-19 on Therapy

    08:28 The Benefits and Challenges of Niching Down

    13:36 Transitioning to Full-Time Private Practice

    20:34 Building and Managing an Associate Team

    32:01 Future Plans and Entrepreneurial Spirit

    38:43 Final Thoughts and Advice


    You can connect with Shelley on instagram:


    https://www.instagram.com/fortitudepsychologicaltherapy/


    Or via her website:


    https://www.fortitudepsychologicaltherapy.co.uk/?fbclid=PAZXh0bgNhZW0CMTEAAaYnlbq4hwCCI72w9VkfSzLtVpcGRU_OSUF4bsscyYJHgVwHazuviwqRm5k_aem_FOXZJklO9XfRHACXvbo6mQ

    43 min
  • From High Hopes to Harsh Realities: Thriving in Private Practice

    In this episode, host Claire Feldman discusses a prominent

    theme that emerged during a recent coaching call within her community: the
    divergence between expectations and reality when starting a private practice.
    The episode delves into common frustrations faced by therapists transitioning
    from employed roles, such as the NHS, into private practice, including the slow
    initial influx of clients and the lack of business and marketing training in
    counselling qualifications. Claire offers practical advice on setting realistic
    goals, the importance of gradual transition, and fostering business skills
    essential for success in private practice. She also emphasizes the value of
    community support and self-compassion in overcoming challenges.

     

    00:00 Introduction and Welcome

    00:16 The Reality of Private Practice

    01:00 Managing Expectations and Self-Judgment

    03:02 Transitioning from Employment to Private Practice

    05:08 The Importance of Business Skills

    06:34 Building a Sustainable Practice

    11:41 Reflecting on Progress and Setting Realistic Goals

    16:09 Focusing on Core Activities

    18:04 Conclusion and Community Invitation


    Interested in joining my community? check out the details below:


    https://www.prosperinprivatepractice.com/monthly-membership

    21 min
  • The No-Social Media Approach: How Therapists Can Thrive Online

    In this podcast episode, host Claire Feldman discusses

    whether it's possible to fill a private practice without relying on a social
    media presence. Reflecting on her own experiences and insights from mentoring,
    she covers the effectiveness of blogging, podcasting, YouTube, and other
    long-form content as alternatives to social media. Claire emphasizes the
    importance of consistency, strategy, and authenticity in marketing efforts and
    encourages therapists to explore marketing methods that align with their strengths.
    She also invites listeners to a free upcoming webinar for more in-depth
    exploration of these topics and details how to join her membership program.

     

    00:00 Introduction: Can You Succeed Without Social Media?

    01:06 Realization: Blogging Over Social Media

    03:34 Client Success Stories with Blogging

    05:05 Long-Form Content vs. Short-Form Content

    05:36 The Role of Social Media in Marketing

    09:43 Exploring Alternative Marketing Strategies

    12:36 The Power of Podcasting and YouTube

    20:52 Long-Term Marketing Strategies

    26:00 Conclusion and Upcoming Webinar


    Interested in attending the webinar? Sign up via the link below:

    https://www.prosperinprivatepractice.com/fill-your-practice

    29 min
  • Mastering Marketing in Private Practice: Work smarter, not harder

    Effective Marketing Strategies for Therapists in Private Practice

     

    In this podcast episode, host Claire Feldman discusses practical and simple strategies therapists can employ to market their private practices effectively. She emphasizes the importance of dedicating regular time slots for marketing activities and suggests diversifying content across various platforms like blogs, emails, podcasts, and social media. Claire also introduces useful tools like Descript for content creation and scheduling, and advocates for re-purposing content to maximize reach without overwhelm. The episode aims to alleviate therapists' fears and uncertainties about marketing, providing actionable tips to build a consistent and successful marketing strategy.

     

    00:00 Introduction to Private Practice Marketing

    00:38 The Importance of Consistent Marketing

    01:30 Setting Aside Time for Marketing

    04:35 Choosing the Right Platforms

    05:39 Utilizing Tools for Content Creation

    07:18 Repurposing Content for Efficiency

    18:49 Maintaining Consistency in Marketing

    21:10 Conclusion and Resources


    Want free resources to support your practice growth?

    https://www.prosperinprivatepractice.com/free-resources

    24 min
  • 3 Reasons your Therapy Website isn’t generating enquiries

    In this episode, host Claire Feldman addresses three common mistakes therapists make with their practice websites that hinder client inquiries. Feldman emphasizes the importance of having a private practice website and debunks the myth that a directory profile is sufficient. She discusses the pitfalls of using generic, cliché design elements, stresses the necessity of a user-friendly experience, and underscores the critical role of SEO optimization. Feldman also highlights the benefits of maintaining a blog and offers practical tips for beginners to boost website traffic and client engagement. Additionally, she announces an upcoming workshop aimed at helping therapists start blogging efficiently.

     

    00:00 Introduction and Importance of Having a Therapy Website

    04:39 Common Mistakes in Therapy Websites

    07:28 Creating a Unique and Engaging Website

    09:17 Improving User Experience on Your Website

    13:51 SEO Optimization for Therapy Websites

    14:47 The Power of Blogging for SEO

    25:23 Upcoming Blogging Workshop

    27:19 Conclusion and Final Thoughts

     

     Grab a spot at my upcoming 'Get Started with Blogging' Workshop here!

    https://www.prosperinprivatepractice.com/get-started-with-blogging-boost-your-seo-and-attract-more-clients

    29 min
  • Overcoming Comparisonitis as a Private Practice Therapist

    In this episode, host Claire Feldman discusses the concept of comparisonitis among therapists in private practice. She addresses both the positive and negative aspects of comparing oneself to others in the same field. Claire shares personal anecdotes, including how observing successful peers inspired her own business model transformation, while also highlighting the pitfalls of comparing yourself during vulnerable moments, leading to self-doubt. The episode emphasizes the importance of focusing on personal strengths, embracing individuality in marketing strategies, and understanding that success looks different for everyone. Insightful examples from successful therapists illustrate the diverse paths to success, encouraging listeners to find their own unique way.

     

    00:00 Introduction to Comparisonitis

    00:51 The Benefits of Comparison

    03:02 The Downside of Comparisonitis

    05:03 The Reality Behind Social Media Success

    07:46 Learning from Successful Therapists

    09:16 The Power of Connection Over Competition

    16:35 Realistic Expectations and Motivation

    20:16 Conclusion and Final Thoughts


    To find out more about me visit:

    https://www.prosperinprivatepractice.com

    25 min
  • Diversifying Income in Private Practice

    In this engaging episode, Claire

    Feldman interviews Leslie Kollikho, an Integrative Psychotherapist, about her
    journey transitioning from a psychiatric hospital to a successful private
    practice. They discuss Leslie's creative approach to therapy, her effective use
    of social media for engagement and marketing, and her tips for other therapists
    looking to diversify their practices. Lesley shares her strategies for running
    a thriving Instagram account called 'Tips for Therapists,' her experience with
    conducting CPD workshops, and the value of building a supportive professional
    community. The conversation offers valuable insights for therapists looking to
    expand their practice and explore new income opportunities.

     

    00:00 Introduction and Guest

    Introduction

    01:21 Leslie's Journey into

    Private Practice

    02:45 Building a Client Base and

    Networking

    03:52 Diversifying Income and

    Instagram Success

    06:45 Engagement and Community

    Building

    19:00 Creating and Marketing CPD

    Workshops

    32:35 Final Thoughts and Advice

    37:04 Conclusion and Where to

    Find Lesley


    Follow Lesley on instagram

    Follow me on instagram

    Find details on my membership and services visit

    Prosper in Private Practice

    39 min
  • The Do's and Don'ts of Building Your Therapy Website

    In this podcast episode, host Claire Feldman delves into the crucial aspects of building effective websites for private practices. She shares insights from her experience reviewing numerous therapy websites and highlights common mistakes to avoid. Claire emphasizes the importance of selecting the right platform, investing wisely in website design, and ensuring the site is user-friendly. She also stresses the need to create content that speaks directly to the ideal client, avoiding clichés, and making crucial information easily accessible. For those looking to upgrade their websites, Claire introduces her 'Prosper in Private Practice' membership, offering detailed guidance and complimentary website reviews.

     

    00:00 Introduction to Private Practice Websites

    00:32 Common Mistakes in Website Building

    00:44 The Journey of Building My Own Websites

    02:50 Choosing the Right Platform

    04:28 Investing in a High-Quality Website

    05:29 DIY vs Professional Help

    08:55 Importance of User Experience

    10:54 Avoiding Clichés and Being Specific

    14:58 Content is King

    21:14 Final Tips and Recommendations

    23:20 Conclusion and Membership Offer

     

    If you'd like to join my membership community and have me in your back pocket for just £47 a month, vists:

    https://www.prosperinprivatepractice.com/monthly-membership

    26 min
  • Leveraging Instagram to Grow Your Therapy Practice: An Interview with Lauren Baird

    In this episode, host Claire Feldman chats with Lauren Baird, a psychotherapist and social worker, about her

    journey to leveraging Instagram for her therapy practice. Lauren shares her initial struggles, the importance of finding a niche, and the power of authentic content creation. She also discusses her collaborations with brands like 'This Works' and offers valuable advice for therapists looking to grow their presence on Instagram. This episode is packed with insights on building an online brand, connecting with an audience, and balancing authenticity with marketing.

     

    00:00 Introduction and Guest

    Welcome

    00:07 Lauren's Background and

    Career Journey

    01:01 Starting Inner Glow

    Therapy

    01:46 Challenges and Growth on

    Instagram

    04:09 Balancing NHS Work and

    Private Practice

    06:06 Navigating Instagram as a

    Therapist

    07:36 Building Confidence and

    Visibility

    14:16 Filling Practice Through

    Instagram

    27:44 Collaborations and Brand

    Partnerships

    36:52 Advice for New Therapists

    on Instagram

    40:22 Conclusion and Contact

    Information

    Find lauren at https://www.innerglowtherapy.co.uk/

    Instagram https://www.instagram.com/innerglowtherapy/

    and https://www.instagram.com/therapybusinesshub


    To find out more about me and my services visit:

    https://www.prosperinprivatepractice.com/

    42 min

About Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists

From the publisher's feed

Welcome to "The Prosper in Private Practice" podcast, delivered by me, Claire Feldman - your experienced therapist and business mentor. I am here to guide you through the exciting yet overwhelming…