Protect the Hustle | A SaaS Podcast

Leah Tharin and Ben Hillman explore the power of product-led growth (PLG), discussing its role in modern marketing, the strategic use of free users to enhance customer acquisition and retention, and the evolution of sales roles towards a data-driven paradigm, alongside practical insights and examples like Slack.

This episode explores internationalization strategies with real-life insights from Lucas Lovell. It highlights adapting business models for global markets, emphasizing localization and strategic monetization.

Christian Owens discusses the monopolistic control of app stores by tech giants like Apple and Google, highlighting the challenges and future prospects for app developers, especially small businesses, in the current tech landscape.

Evan Grubb discusses working with 2,000 companies on SaaS pricing strategies, including detailed analysis of Costco's subscription model and its applicability to SaaS businesses, along with broader implications and lessons learned from his 7 year career in pricing and monetization.

This week's guest is Tanya Alvarez, Founder of OwnersUP, who enlightens us on the vital role of accountability in scaling B2B SaaS ventures and the transformative strategies entrepreneurs can employ to maintain a steadfast pace towards success.

This week's guest is Tyler King, CEO and co-founder of Less Annoying CRM, who shares invaluable insights on the art of building resilient, profit-driven software businesses poised for long-term success in the ever-changing seas of B2B SaaS.

This week's guest is Yannick Veys, CMO and Co-founder of Hypefury, who delves deep into the art and strategy of building and effectively monetizing a social media audience in the ever-evolving digital landscape.

This week's guest is Lloyed Lobo, who delves into the transformative power of community-led growth in SaaS businesses and shares invaluable insights from his book, "From Grassroots to Greatness - 13 Rules to Build Iconic Brands with Community Led Growth."

This week's guest is Dave Kline of MGMT Accelerator, revealing the transformative strategies behind top-tier team management and how these principles shape success in the B2B SaaS world.

This week's guest is Sidney Waterfall, the master architect of the Demand Waterfall, who delves deep into understanding and channeling the complex currents of demand in the B2B SaaS landscape.