Stars Design Group CEO, Bret Schnitker and CSO Emily Lane discuss the challenges and complexities of greenwashing in sustainable fashion on Clothing Coulture. They explore why some companies shy away from eco-friendly practices due to fear of being labeled as greenwashing despite their genuine efforts. The episode also touches on resource limitations and the potential impact of innovative solutions like CiCLO in enhancing sustainability efforts. Discover strategies for navigating this intricate landscape while prioritizing people, planet, and profit.