PR's Top Pros Talk

Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG.

Download Across the Aisle: Unlocking the Bipartisan Power of ESG here.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

What are the advantages of working with a boutique PR agency? David Ball, President & CEO of Ball Consulting Group, LLC and President of PR Boutiques International emphasizes how the ability to be nimble and quickly adapt to client needs has enabled his firm’s continued growth. He also discusses how larger agencies can bring a boutique feel into their practice.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

What is social marketing? Jennifer Wayman, President & CEO at Hager Sharp, breaks down misconceptions around the term. She discusses how to sell behavior change as a product. Jennifer also emphasizes the importance of public and private partnerships in social marketing.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Why are companies shifting focus from CSR to ESG? Gloria Janata, President and CEO of TogoRun, discusses how the move impacts the role of the communications function. Gloria also dives into TogoRun’s efforts on reducing disparities in healthcare.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

What does it mean to be a patient-focused organization? Krysta Pellegrino, Chief Client Officer at Health+Commerce, shares insights on how to put actions behind words and effectively communicate the patient focus. She also offers advice on how to be creative within a regulated industry?

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

How has the context of leadership changed? Mike Doyle, President and CEO at Ketchum, discusses the shift into more genuine and human communications. He offers advice on increasing and maintaining employee engagement. Mike also shares some ways of developing empathy in the workplace.

Learn about careers at Ketchum here.

Check out how this interview came to be here. 

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

How has the role of communications become more important to the C-suite over the course of the pandemic? Jim O’Leary, Edelman’s U.S. Chief Operating Officer and Corporate Affairs Practice Chair, shares key data from the 2021 Future of Corporate Communications study. Jim also discusses insights on how senior communications leaders are helping CEOs navigate social issues, ESG, activism and employee engagement. 

 Download the 2021 Future of Corporate Communications study here. 

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Workplaces have forever changed and the role of HR is now more important than ever as a result of the pandemic. Tina Beaty is the Vice President of Marketing, SHRM, an association that creates better workplaces where employers and employees thrive together. She shares her PR and marketing strategies to change the national dialogue on DEI and workplace culture. 

Cause the effect you want to see at work. Download SHRM’s workplace conversation starter cards here. 

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com