PR's Top Pros Talk

How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

As the Founder and Partner at V2 Communications, Maura FitzGerald values frequent communication and feedback from employees when it comes to return-to-work planning. She emphasizes the increased need for CEOs to be more active in internal and external communications. Maura also underscores the importance of being socially conscious in a fast-paced industry.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

How is holiday shopping going to be different in 2021? Kathryn Hayman, Vice President of Brand Integration, Bollare Communications, anticipates an early start as a result of supply chain issues and consumers craving an in-person shopping experience. Kathryn also discusses how influencers can bring engaging in-person shopping experiences through social media.

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Fostering meaningful connections with creators is a priority at Pinterest, and what differentiates it from other social media platforms. LeMia Jenkins Thompson, Global Head of Communications at Pinterest, discusses the communications strategy behind the company’s big launch. She also shares how agencies can partner with Pinterest and effectively utilize the platform to engage with their audiences.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Trey Ditto, CEO, Ditto PR, thinks you should be happier at your PR job. In fact, he’s created his entire business model around employee happiness. Trey's desire is to teach anyone willing to listen how they can make their business a better place to work. One person at a time, his goal is to improve the PR industry.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.

To share your feedback, contact:

Doug Simon: [email protected]

or [email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Laura Tomasetti, CEO, 360PR+, shares insights into the shift in storytelling in 2021. She emphasizes the rise in deeper stories and increased usage of brand CEOs to get the message out. Laura also discusses the importance of creating a pathway to attract members of Gen Z to the PR industry.

To share your feedback, contact:  

Doug Simon: [email protected]  

or [email protected] - 212.736.2727  

For more info go to: https://www.dssimon.com

Monique Kelley, Neuroscience & US Commercial Operations Communications Lead, Takeda Pharmaceuticals, shares insights into her transition from agency to in-house communications. She offers advice on how to avoid setting a glass ceiling for yourself reaching your full potential. Monique also discusses how being a former athlete has helped her succeed in the workplace.

To share your feedback, contact:  

Doug Simon: [email protected]  

or [email protected] - 212.736.2727  

For more info go to: https://www.dssimon.com

Darlene Hollywood, Principal, Hollywood Agency, shares tips on getting media coverage for local organizations and brands. She emphasizes the importance of focusing on the people when crafting the story. Darlene also discusses the need for building strong relationships when it comes local media.  

To share your feedback, contact:  

Doug Simon: [email protected]  

or [email protected] - 212.736.2727  

For more info go to: https://www.dssimon.com

Stephanie Marchesi, President, WE Global Health, shares insights into the significant transformation of the health industry in the last five years. She breaks down the differences between positioning yourself as a health-tech or tech-health company and how to handle regulation challenges. Stephanie also discusses how to communicate the mix of function and purpose.