Gary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.

Jonathan Slater PHD was a speaker at PRSA where he addressed campaigns coarse for students and instructors to assist in learning to become a public relations professional.

Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.

Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.

Kye Strance explains Vocus, a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases, and how it has a integrated tracking system that monitors you public relations initiative.

Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release.

Eric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format.

Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.

Todd Buchholz talks about about how worldwide events influence todays economic environment plus his views on the unpredictable roller-coaster global economy and what it means for business and your business sector, following his 2009 PRSA International Conference Keynote presentation.

Todd Buchholz, past managing director of the 15 billion dollar Tiger hedge fund, is an expert on global economic trends and a frequent commentator on American Public Media’s Marketplace Program delivers his PRSA 2009 International Conference keynote.