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PRSA Conference
By WMR.FMBusiness
PRSA Conference episodes
- Public Relations versus AdvertisingGary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.11 min
- PHD Jonathan SlaterJonathan Slater PHD was a speaker at PRSA where he addressed campaigns coarse for students and instructors to assist in learning to become a public relations professional.5 min
- Celebrity Public RelationsRita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.15 min
- Haagen Dazs Ice Cream Correlation with Honey BeesDave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.12 min
- Integrated News Release TrackingKye Strance explains Vocus, a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases, and how it has a integrated tracking system that monitors you public relations initiative.7 min
- ROI of the Press ReleaseLaura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release.12 min
- Managing Public RelationsEric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format.6 min
- Bob Garfield on Positioning of Public RelationsBob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.9 min
- Todd Buchholz on the Economic EnvironmentTodd Buchholz talks about about how worldwide events influence todays economic environment plus his views on the unpredictable roller-coaster global economy and what it means for business and your business sector, following his 2009 PRSA International Conference Keynote presentation.6 min
- Todd Buchholz PRSA 2009 KeynoteTodd Buchholz, past managing director of the 15 billion dollar Tiger hedge fund, is an expert on global economic trends and a frequent commentator on American Public Media’s Marketplace Program delivers his PRSA 2009 International Conference keynote.38 min
About PRSA Conference
From the publisher's feed
The Public Relations Society of America (PRSA) is the worldâs largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSAs primary objectives are to…
advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FMs Cover Story and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSAs Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Also are featured each year on Cover Story. To learn more about PRSA, visit www.prsa.org.