Erica Holloway, Communications Advisor for the County of San Diego, discusses how she is attending the PRSA 2009 International Conference to expand her range of social media and what is on the cutting edge of the market.

Jayne O Donnell, retail reporter for USA TODAY, and author of Gen BuY: How Tweens, Teens and Twentysomethings are Revolutionizing Retail, discusses her particiaption on the Corporate Social Responsibility panel at the PRSA 2009 International Conference.

First time PRSA International Conference attendees Time Warner Cable Communications Specialist Jennifer Nance and Archstone Communications Manager Peter Jakel share their experience of attending the show.

Michael Smith, CEO and founder of Michael Smith Business Development Inc., joins us following his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.

TopRank Online Marketing CEO Lee Odden and SEO-PR president Greg Jarboe discuss the Advantages of Search Engine Optimization in your PR Campaign.

The Wolcott Company founder and president Denis Wolcott, APR, who serves as the co chair of the 2009 PRSA International Conference Committee, relishes on the success of the compelling keynote presentations at this years conference.

Lt. Commander Brook DeWalt, APR, public affairs chief, Joint Task Force, GTMO Bay, U.S. Navy discusses the value of APR and raises a call to action for raising the bar in public affairs among civilian and the military.

Michael Herman, APR, S.A.G.E., Fellow PRSA, chief executive officer, Communication Sciences International, LLC, is awarded the PRSA Gold Anvil Award for being a public relations practitioner whose accomplishments have made a major contribution to the profession.

David Rockland, Partner and Managing Director, Global Research and Stromberg Consulting, New York, for the Ketchum Global Research Network discusses his participation in the PRSA 2009 presentation on Building a Case for Public Relations.

Learn about the Public Relations Societies ethical practices of managing communication, relationships and reputation in order to achieve organizational objectives, while also balancing the public good.