Bella Shakhnovich shares the story of how she and the team scaled Rewire's super successful referral program to bring even better users and from what you need to look out when creating such programs.

In this episode, Topaz talks about the activation and retention strategy of her product marketing team at Workiz and what tools she is using to optimize the efforts.

In this episode Edik explains how understanding the top users can help shaping the product and attract more lookalike users.

Matan Ergas talks about the Activation phase and how to make users want to move farther in the product for the "a-ha" moment.

In the opening episode of season 2, Tzvika explains Dave McClure's AARRR model and what it means in real life.

AARRR:

• Acquisition - Users come to the site from various channels

• Activation - Users enjoy 1st visit: "happy" user experience

• Retention - Users come back, visit site multiple times

• Referral - Users like product enough to refer others

• Revenue - Users conduct some monetization behavior

לינק לוידאו - https://www.youtube.com/watch?v=irjgfW0BIrw

לינק למצגת - https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

טיימליין - https://time.graphics/line/531753

לינק לקבוצת הפייסבוק - http://facebook.com/groups/aarrrr

Wrapping up season 1, talking about what led us to create this podcast, how to measure success, behind the scenes and even the numbers and stats of the first season.

Maya Barak, Product Marketing Lead at WSC Sports explains about her work with some of the biggest sports association and braodcasters, user retention and her career path, from SEO to PMM