PsychBiz

Marketing your private practice can feel overwhelming and also uncomfortable!

In Episode 2 of the Psychbiz Podcast, Howard and Sarah break down the how and why of marketing your therapy practice in ways that are practical, ethical and effective.

You'll learn:

-What the term Smart Marketing means and how it applies to your practice.

-The #1 Mistake Therapists make in online marketing and how to avoid that mistake for yourself.

-Actionable Online Marketing Tips you can use today!

-How branding relates to Marketing

- The importance of Taglines and Mission Statements.

-How to get started when you feel overwhelmed and don't know what to do.

-How to track whether marketing strategies are paying off? 

- How much should you plan on budgeting for marketing? 

PsychBiz is a podcast for therapists - and our goal is to help you be as confident running your practice as you are running your sessions! Our first episode is a chance to get to know our two hosts, Howard Baumgarten and Sarah Gershone.

Howard is an experienced licensed professional counselor, the author of PRIVATE PRACTICE ESSENTIALS, an international speaker and a small business consultant. You can learn more about Howard on his website: https://howardbaumgarten.com/

Sarah Web designer and digital marketer specializing in therapist private practice growth. She is the owner of Strong Roots Web Design. https://strongrootswebdesign.com/

Music for this podcast was created by Eli Baumgarten - learn more about his music here!