Psychology Snacks

Psychology Snacks

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Psychology Snacks episodes

  • The Psychology of Consumer Behaviour

    This episode explores why we buy what we buy through key consumer psychology ideas: loss aversion (Prospect Theory), choice overload (Iyengar & Lepper), context effects like the decoy effect (Huber, Payne & Puto), and social proof via descriptive norms.

    5 min

About Psychology Snacks

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Psychology Snacks is a psychology podcast for people who love understanding why people do what they do. Backed by certification in Psychology & Counselling, Consumer Psychology & Marketing…