Having spent 25 years as a child and adolescent psychotherapist focused on disadvantaged youth and the special needs population, Dr. Patricia Ruiz sees a completely new target for her clinical services: department stores and franchise businesses. Armed with a lifetime of personal experience raising her daughter with cerebral palsy and encountering the spectrum of welcoming to dismissive customer service interactions, Patricia has some unique and valuable business advice to offer companies who just may be interested in the buying power of the extremely brand-loyal disability minority population. Today, we find her at that daunting precipice, aching to see her business dream become a reality in order to improve the lives of those she has served for a quarter century by teaching business better customer service. Join us to hear why Patricia believes in the viability of her new venture and her initial plans to kick it off and transition entirely from psychotherapy.