PT Collective Podcast

The adaptive training model is something that can be applied for 90-95% of your Personal Training clients. This model is a generalised athletic based programme which will allow your clients to reach their aesthetic and performance based goals

When was the last time you increased your prices as a Personal Trainer? You may have wanted to do this for a while but you don't know the best way to approach this, how much to increase by, how to communicate this with your clients and so on.

In this episode, Luke breaks down the do's and don'ts of increasing your prices, when you should increase your prices and how to execute this effectively.

If you haven't heard the news, we are launching a brand new service called PT Coaching! If you are unsure what this is and if you would be suited for this coaching, then give this a listen where Tom & Luke further outline what exactly PT Coaching is and who it is best suited for!

After the black Friday period for us at the PTC, we were very proud as we had smashed our original sales target by 250% However, after this, we found that we needed to pivot in order to have more of an impact on Personal Trainers, due to the shocking statistics we gathered from those who signed up to courses in this period

Listen to the full episode to understand why sometimes courses are not enough for Personal Trainers, our ACE framework for the PT Coaching and much more!

Gym floor marketing is dead! (says the trainer who can't seem to get any in-person clients). Is the market dead or are you just not implementing the right strategies to attract leads and potential clients? In this episode, Luke covers 17 different marketing tactics/strategies you can implement at your gym, on the gym floor, to help attract more leads.

Should you ever discount your Personal Training service? It is easy to say, no you shouldn't, but this isn't realistic to say this for all scenarios. Expect to learn why discounting products is a much better option than discounting your service, when you could look to discount your service if you need to, the pros and cons of doing this and much more!

Performance testing is also important for Gen Pop clients, not just athletes! In this weeks episode, expect to learn what performance tests are, why you should be using them for all of your Gen Pop clients, what equipment is best to use for these performance tests and much more!

In this episode, we decided to have you ask us some questions via our Instagram (@ptcollective) - Do we miss the Shredded by Science days? What would be our best advice for someone starting out in the Personal Training industry? Listen to find out our answers

Building a strong, community aspect to your group coaching is vital to make it a successful model, as a Personal Trainer. In this episode, Luke & Tom discuss this for both in-person and online coaches.

Expect to learn how to introduce new members into the group, the value of socialising outside of the session, how you talk to individuals within the group and much more!

In this weeks episode, we give you advice on how to successfully coach larger groups in Personal Training, whether that be in-person or online.

We classify what large groups are, Core principles to build a successful community, how to coach a large group effectively and much more.