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If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change.  Jalana Torres outlines several methods to increase recruitment of people of color into public relations.  Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to be penetrated--successfully.  In addition to population increases comes the multimillion dollar increase in buying power.  Diversity holds the answer to key to market penetration success as this trend continues upward.
Listen. Learn. Prosper!

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Are you prepared to successfully penetrate the U.S. Hispanic market?   The $1.5 trillion Hispanic market is the largest ethnic market in the U.S...and growing. More than one of every six Americans is Hispanic. It is the second-fastest growing minority market in the U.S., rising by 212 percent, or $500 billion, since 2000. Anthony Veliz, president IZO (ee-zo) Marketing & Public Relations, provides listeners with his expert advice and understanding of the many nuances needed to be successful marketing to this population.  What are the cultural variables you need to be aware of?   Listen to our guest from Portland, Oregan  to get information you can use....TODAY!!!

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Public Relations in philanthropy is an intriguing topic.  How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation.   Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers.  While it is not difficult it does require a tactful, focused message and delivery.  Listen, learn and share!!

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society  of America's Paper Anvil Awards event.  Three of the winning awards competed against professional firms.  They also won the "Best of Show" award in the Student Division.  Eleven of their awards received "Awards of Excellence."  Listen to hear these students, and their instructor, explain their road to public relations success.  Look out world, here they come!!

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic.  Hear about the numerous requirements reporters had to accept a pitch: early mornings, etc.
They also talk about identifying trends, national news, political events, science events as opportunities to pitch clients to the media.
Listen, take notes and make your media pitches stronger.

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Law enforcement around the nation have public relations programs.  This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session.  Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.
Listen to this very informative program which is useful for many other law enforcement agencies across the country.

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Orla Clancy, founder &  editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom.  The balance is spread among other nations worldwide.  This magazine is visually compelling and offers solid information on a range of topics for communications professionals.  Orla also continues to solicit pitches from public relations professionals on a range of topics and issues.  The magazine can be found at:  https://www.strategicmagazines.com/ 
If you enjoy the podcast please leave a review.

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology  in South Carolina and steps to keep the stakeholders informed of the benefits.

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Expecting an important media interview soon?  PLEASE do NOT have that interview without some advanced training.  Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview.  How to prepare!  How to take charge!  How to respond to unexpected questions! Should I say "no comment?"

Having great interviews can work wonders for your career.  A poor interview can certainly cause you problems!  No need to be afraid of the media. Hear how to become sought after for interviews. As you advance in your career being able to successfully handle media interviews is expected...it's part of leadership.  Get on board now.  Listen and learn!!

Enjoy the program?  Leave a great review.   Thank you

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster.  Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member.  But there was more.  A "whistle blower" let it be known that there were far more lustful activities going on than initially thought.  McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up.  Hear the tactics used to resolve the matter and avoiding a messy public struggle.  Having a strong pre & post crisis communications plan saved the day.  This is an episode you should NOT miss.

Listen & Learn.

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