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THE AUDIO FOR THIS PROGRAM  IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL.
Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media, "roll outs," the importance of details for events planning in coordinations with advance teams and--perhaps--the Secret Service,, messaging and much more.  Listen as three public relations professional describe their range of experiences and how it prepared them to quickly advance to senior public relations positions at the conclusion of the campaign.

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Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a  different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team.  Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last.  Psst: they don't get paid for it.  Listed as he articulates how he manages this situation.

ApexDrop is a thriving company in Erie, PA.  Zak's success will inspire you to re-think your approach to projects.

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On-line reviews.  Most of us read them.  Some even write a few.  How can a PR firm  or any organization earn great reviews. Also important, how can  organizations go about correcting a negative review.  Even those that are particularly bad.  Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios.  Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews.  The good, the bad and the awful.

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Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change.  He explains how his department made the successful transition from traditional media outreach to digital platforms.  He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences.  He further articulates the many benefits gained from using digital platforms.  Listen now and benefit from Justin's experience.

If you enjoy the program leave a review.  Our podcast website is:  publicrelationsreviewpodcast.com

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Your organization--or you--experience a crisis on social media.  What do you do to salvage your reputation?  What corrective action do you take?  How can you monitor mentions of your organization on-line?  How could this have been prevented?   Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon."  Are computer savvy millennials the right people to oversee social media crisis?  Listen to how this nationally recognized firm helps others recover from assaults on reputations!!! 

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Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner.  Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns.

You will be surprised how these basic steps will elevate your marketing productions.

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Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words.

You will not be disappointed with this interview.  Sit back. Take ample notes.  Enjoy your success!!

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Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.
So successful was the coloring book locally that it received coverage in USA TODAY.  That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages.  Families around the world downloaded the book and benefited from the generosity.  Listen to Marvin articulate this and more on his team's successful efforts.

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With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes.  Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step.  Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.

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Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have?  How can you detect FAKE, disinformation?  Why is it harmful?  Listen to this very insightful overview of FALSE information and its impact on our society.

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