In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk about the new phase of retail media.

Their conversation looks into shifting consumer behaviours and the move from monetisation to orchestration, exploring how agencies and data collaboration are driving a more sophisticated retail media ecosystem in the MENA region.

0:00 The new phase of retail media
8:47 Role of the agency
16:40 Data collaboration & advertising
29:55 Retail media success in 2-3 years