In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking about personal branding and business resilience during a major crisis. 

• How Mark Schaefer became an entrepreneur
• Redefining relevancy during a major crisis
• Nonconformity as a key marketing skill
• Resistance to being a personal brand
• The power of being known
• The four things all known people do
• The biggest mistakes when building a brand
• Pivoting a brand
• Grape lollipops on the web

Show notes with full list

Podcast Website

Marketing Made Human Facebook Group

Facebook Page

Instagram

LinkedIn

Mark Schaefers website

In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.

We are talking about personal branding and business resilience during a major crisis.

In this episode:

• How Mark Schaefer became an entrepreneur
• Redefining relevancy during a major crisis
• Nonconformity as a key marketing skill
• Resistance to being a personal brand
• The power of being known
• The four things all known people do
• The biggest mistakes when building a brand
• Pivoting a brand
• Grape lollipops on the web

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. 

• The business of story
• How imagined realities connect people
• The stories any brand needs to tell
• When to use which stories
• Common mistakes in storytelling
• Bewitchery and the ABT-framework
• Defining story moments
• If you skip this, your stories fall flat
• Anecdotes vs. binge-worthy stories
• Connecting your offer to the story
• The most potent story you will ever tell
  

Show notes with full list

Podcast Website

Marketing Made Human Facebook Group

Facebook Page

Instagram

LinkedIn

Park Howell's website

In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses.

Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine.

• How Membership Guys came about
• The Apple app content marketing strategy
• The difference between membership sites and online courses
• Do you need to have an audience before launching?
• From audience to devoted community
• The number one factor that drives profitability
• The fallacy we struggle to accept
• The most transcendent moment of a membership owner
• Beyond the sale: The marketing flywheel
• Mikes #1 tip to make marketing human
• How to not lose sight of the person in front of you

Show notes with full list

Podcast Website

Marketing Made Human Facebook Group

Facebook Page

Instagram

LinkedIn

The Membership Guys website 

In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell.

He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

In this episode:

• The business of story
• How imagined realities connect people
• The stories any brand needs to tell
• When to use which stories
• Common mistakes in storytelling
• Bewitchery and the ABT-framework
• Defining story moments
• If you skip this, your stories fall flat
• Anecdotes vs. binge-worthy stories
• Connecting your offer to the story
• The most potent story you will ever tell

Hosted on Acast. See acast.com/privacy for more information.

Listen in as Malene reads Part 2 from her book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.

• Part 2: The new marketing paradigm (4 chapters)
• How to think, act and measure your business success
• How Social media is supporting human connection in marketing
• The Lovable Brand model
  
  

Get the book 'Marketing Made Human'

Podcast Website

Marketing Made Human Facebook Group

Facebook Page

Instagram

LinkedIn

Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur. Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey.

Learn about book publishing on publishing-rebel.com.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.