Publishing Secrets
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Publishing Secrets episodes

  • (Re)Introducing the Book Publishing A to Z Series!
    What is a query letter? How about an ISBN? What exactly are keywords in the context of publishing a book? Is an advance a good thing or a bad thing? If you’re like many new authors, you may understand the basic tenets of writing a book, but still feel completely in the dark when you hear jargon related to book publishing.
    If that’s you, you’re not alone! And here’s the good news: you don’t have to struggle to figure it all out on your own. In this series, Coach Tam will set you on the fast track to learning the ins and outs of writing and publishing a book, from A to Z. Don’t miss the re-airing of this value-packed series starting next week!
    3 min
  • Revive Your Book Sales Part 10: The Never-Ending Circle of Book Promotion
    Congratulations, you’ve made it! You’ve reached the final installment of the series, and you’ve followed all the steps for marketing your book. But don’t rest on your laurels — your work is not done. The world of book publishing is ever-changing, and technology continues to advance, and that means effective methods of book promotion and sales are changing and advancing, too.
    In Part 10 of the Revive Your Book Sales Series, Coach Tam explains the importance of staying plugged into what’s going on in the industry. As a Christian author, you need to be a continuous learner to ensure that your book stays relevant in this digital age. And that means using the most effective channels of the time to create buzz around your book and keep your readers engaged. Don’t make the mistake of thinking your work is done because you’ve written and published your book — this is just the beginning!
    12 min
  • Revive Your Book Sales Part 9: 4 Benefits of Consistent Promotion
    You've invested time, money, and effort into creating a piece that reflects your beliefs and values. But what happens when it doesn't sell as well as you hoped? The answer is simple: consistent promotion. Even if you've taken the necessary steps like social media, guest blogging, and optimizing your categories, you can't stop promoting your book!
    In Part 9 of the Revive Your Book Sales series, Coach Tam explains four reasons consistently promoting your book is vital for your success as an author and how you can implement it into your marketing strategy. Don’t make the mistake of thinking you can make a few posts or appear on a few interviews once in a while — take responsibility for the message God has given you by doing what it takes to get that message into the hands of readers.
    12 min
  • Revive Your Book Sales Part 8: The Power of Promoting with Interviews
    Are you looking for more ways to get the word out about your book and your God-given message? If so, it may be time to consider promoting with interviews on popular podcasts, blogs, radio shows, and so on. Interviews can be a valuable marketing tool — as long as you use them correctly.
    In Part 8 of the Revive Your Book Sales series, Coach Tam shares strategies for leveraging interviews to promote your book, course, or coaching services. You don’t have to be salesy, sleazy, or manipulative to convince people to buy your book — but you do need to connect with your audience. And interviews are a great way to do exactly that!
    23 min
  • Revive Your Book Sales Part 7: 5 Steps to Optimize Your Amazon Book Categories
    Are you a Christian author struggling to sell your book on Amazon? If so, you’re not alone. Many Christian authors find it challenging to get their book out there and attract the right readers. It's frustrating when you've put so much effort into writing and publishing your book, and it's not getting the sales it deserves. But the good news is there is a way to improve your sales just by optimizing your Amazon book categories.
    In Part 7 of the Revive Your Book Sales series, Coach Tam lays out five steps to optimize your book’s categories on Amazon and get more sales. Categories are a fantastic tool for increasing your book’s visibility and reaching the right audience — but only if you use them well. So if you’re ready to gain new readers and increase book sales, don’t miss this episode!
    8 min
  • Revive Your Book Sales Part 6: How to Get Positive Book Reviews
    For Christian authors, putting a book out into the world is often a labor of love. You pour your heart into your work, refine it through countless drafts, and finally submit it for publication. But then, the reality sets in: your book is out there, but it's not selling like you’d hoped. Or, even worse, the few reviews that it's received have been less than glowing. It can be a crushing blow to your confidence and your sense of purpose. But all is not lost! By taking the right steps and getting some positive book reviews, this thing can be turned around.
    In Part 6 of the Revive Your Book Sales series, Coach Tam lays out five strategies for getting positive book reviews to increase visibility and sales. It’s not easy, but it’s well worth the effort to get people reading and talking about your book. Don’t just sit back and wait — it’s time to go get those reviews and make your book stand out from the crowd!
    12 min
  • Revive Your Book Sales Part 5: Why You Should Be Writing Guest Blog Posts
    Let’s face it: writing a book is one thing, but ensuring it gets the attention it deserves is an entirely different matter. For many authors, getting their books into the hands of their target audience can be a huge challenge. But with the right strategy, you can get not just one, two, or a few hundred, but literally thousands of eyeballs on your book! One such strategy is writing guest blog posts for popular blogs in your niche.
    In Part 5 of the Revive Your Book Sales series, Coach Tam lays out the benefits of guest posting and a step-by-step process for how to do just that. Guest posting on popular blogs is an incredible way for Christian authors like you to reach a wider audience than you ever could on your own. So what are you waiting for? It’s time to get the word out and start changing lives!
    12 min
  • Revive Your Book Sales Part 4: How to Use Social Media to Promote Your Book
    You have spent endless nights perfecting each chapter of your book, and it shows in the quality of your writing. But If your work is not generating interest from readers, all of your hard work may go unnoticed. Perhaps you’ve tried numerous marketing strategies, and none of them seemed to work for you. It's frustrating, isn’t it? But don't give up just yet! You CAN learn how to use social media to promote your book in the right way that attracts your ideal readers.
    In Part 4 of the Revive Your Book Sales series, Coach Tam unpacks a proven strategy for generating interest in your book so you can reach more readers. Just imagine seeing your book on a bestsellers list and having readers reach out to you to share how your words have impacted their lives! With God on your side, and the nuggets you’re about to learn, you will have the power to make that dream a reality. So grab a pen and some paper, and get ready to take some notes — let's get to work!
    15 min
  • Revive Your Book Sales Part 3: 5 Steps to a Solid Marketing Plan
    Have you spent countless hours writing, editing, and revising your masterpiece, only to have all the excitement fizzle out on release day? You know your book is amazing and can truly help your audience, but it’s just not selling. Chances are, the problem is that you haven’t created a solid marketing plan — and no one knows your book exists.
    In Part 3 of the Revive Your Book Sales series, Coach Tam lays out the importance of having a marketing strategy to get people excited about your book and explains step-by-step how to create that strategy. Don’t let your book suffer low sales — with the right plan and action steps, you CAN have the impact your message deserves!
    7 min
  • Revive Your Book Sales Part 2: Why You Have Low Book Sales
    You've done the hard work of writing and launching your book, and you're ready to start seeing some sales… but then nothing happens. You have such low book sales — or maybe your book isn’t selling at all! — that you’re considering a relaunch. But there’s an important question you need to ask yourself first.
    In Part 2 of the Revive Your Book Sales Series, Coach Tam lays out common reasons for low book sales and what to do about it. If you jump straight into a relaunch, you risk repeating the same mistakes all over again. So tune into this episode to find out what actions you need to take first, before you relaunch.
    9 min

About Publishing Secrets

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Have you considered becoming a published Christian author? Publishing is the best way to build authority and become the "go-to" expert in your field. It's also one of the fastest ways to get clients…