<p>Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast, joins us to share what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in her community, and why it’s better to own a niche than nothing at all.</p>

Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast, joins us to share what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in her community, and why it’s better to own a niche than nothing at all.

Punk Rock Marketing: How a business can stand out and build raving fans in a commodity industry

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement.

Each month we interview trailblazers in the credit union movement to help you:

Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.)

Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.)

Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

Business

Marketing

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement. Each month we interview trailblazers in the credit union movement to help you: Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.) Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.) Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

Share Punk Rock Marketing: How a business can stand out and build raving fans in a commodity industry

Sign up to save your podcasts

Punk Rock Marketing: How a business can stand out and build raving fans in a commodity industry

Punk Rock Marketing: How a business can stand out and build raving fans in a commodity industry

More shows like The Remarkable Credit Union

Planet Money

Wait Wait... Don't Tell Me!

The Daily

Up First from NPR

The Credit Union Leadership Podcast

What's Going On In Banking

Grow Your Credit Union