Prepare to sharpen your skills with a tool belt of knowledge, as we embark on an insightful journey with Dominic Rubino, a seasoned franchisee, franchisor, and construction expert. Dominic takes us through his incredible journey from building a franchise with the legendary Brian Tracy to starting a Christmas light business, revealing how he mastered the art of franchising and construction along the way. We also peel back the layers of Pure Green's ambition of achieving a target price per square foot of $100, sharing some practical tips on how to collaborate effectively with General Contractors to inch closer to that goal.

As we move deeper into our conversation, we address the heated debate between choosing local or national General Contractors (GCs) for franchise growth. Highlighting the importance of data collection and consistent project managers, we delve into the many factors that can influence this crucial decision. Dominic also highlights the significant role a turnkey approach can play in franchising and how to nurture relationships with millworkers. And as the dust settles, Dominic, the proud owner of 10x Built and host of two popular podcasts, shares his tried-and-true strategies to boost profitability in the construction industry. So strap in and get ready to construct your path to success with Dominic's wealth of knowledge and experience.

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Imagine getting a crash course on franchising from someone who’s been in the trenches? That's exactly what you'll get as founder and CEO of Pure Green Franchise, Ross Franklin, sits down with Tanner Holmes, the top gun at Impact Brands. Filled with golden nuggets of wisdom from his vast experience, Tanner generously shares his insights on the ins and outs of franchising. His eye-opening strategies could reshape your approach, whether you’re a new franchisee or a seasoned player. We explore selecting the ideal franchise location, adhering to franchisor's protocols, and the untapped power of associating with brands larger than yours.

As we continue our deep-dive, Tanner drops the hammer on marketing and customer experience. We discuss how to maximize both, from the critical importance of investing in your team to creating authentic relationships with customers. He shares innovative strategies like starting digital campaigns early and leveraging local influencers for effective marketing. We wrap up the conversation talking about how to tap into resources within the franchising industry. There's no doubt this episode with Tanner is packed with practical, real-world advice that could change your franchising game for the better.

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Thinking about doing a Juice Cleanse? Juice cleanses are trending in the world of health and wellness and there are many misconceptions. 

In this episode of the Pure Green Podcast, Founder of Pure Green sits down with wellness expert Natalia Rose to talk all about juice cleanses with cold pressed juice.

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The world of franchising is dynamic with franchisors and franchisees all looking to create success. With a strong influx of new franchisees and franchisors entering the market, what are the key strategies and some of the best questions to ask for both sides?

In this episode, Ross Franklin sits down with Johnny Franchise, John Francis, a franchise expert with 30+ years in franchising who turned his family haircutting business into a 1,000+ international salon franchise empire

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We've all heard the analogies of the mental mindset of top tier athletes applied from sports to the business world. Does the mental toughness endured required by top athletes really apply in the world of business? 

In this episode, Ross Franklin sits down with Jasmine Jordan, the first and only Jordan Brand brand representative and the liaison to the Charlotte Hornets to the Jordan Brand. Jasmine Jordan has acquired 13 top tier WNBA players to represent the Jordan Brand as well as a slew of NBA players. She has been traveling 27 out of the past 30 days but made the time for this podcast with her busy schedule.

SHOW NOTES:
00:53 Scope of work with the Jordan Brand
1:53 Criteria for recruiting professional athletes
3:36 Brand expectations for athlete representatives
6:39 How the Jordan Brand is involved with the Charlotte Hornets
7:50 The overlap between the mindset of professional athletes and the business world

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The world of franchising can be difficult to navigate for those who are new to industry.  Interested franchisees want to make sure they chose the right franchise to build their financial future and franchisors want to make sure they chose the right franchisees to grow their brand. 

In this episode, Ross Franklin sits down with Erik Van Horn, Founder & CEO of Franchise Secrets. Erik is heavily entrenched within the franchise world as an investor and advisor to franchisors, a former franchisee who made the transition to franchisor, founder of the Franchise Secrets FaceBook group as well as franchise consultant and speaker within the industry. 


TIME STAMPS
2:28 How to know if franchising is right for you
6:44 What potential franchisees should look for in a franchise
9:26 What questions should franchisees ask franchisors
10:54 When should a franchisee consider opening up their second location
13:51 Why only 1% of franchise leads actually buy a franchise
17:27 Lead generation for franchisors
20:51 System and processes for franchisors

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