The Broadside

Purple, teal and the rise of basketball fashion

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In 1988, the NBA finally came to North Carolina — and the newly minted Charlotte Hornets made an unconventional choice to hire a fashion designer to create their jerseys. They lost 60 games that year, but they looked incredible while doing it. The iconic fit, inspired in part by Michael Jordan, would launch a global fashion trend that endures today.

  • Alexander Julian, Fashion designer and creator of the original Charlotte Hornets uniform
  • Crystal McCrary McGuire, Filmmaker and creator of the forthcoming docuseries Tunnel to Runway: The History of Fashion in the NBA

    • Links:

    • Watch video from the 1988 Charlotte Hornets uniform reveal press conference.
    • You can find a transcript of the episode here.

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