Purple Tie Guys Podcast

What happens when everything turns into a subscription? Your phone. Your house. Your car. Everything. We've got subscriptions for healthcare, subscriptions for iPhones, heck, even Volvo is offering a subscription for new Volvo vehicles!

We talk about the pros and cons of the subscription life and how it affects businesses and consumers.

Happy New Year! 2020: The Year of Hindsight, The Year of 20/20 Vision! There. Done with those lame ass jokes. We can move on now.

This episode is all about creating content, and how you can use your other activities to generate content. We talk about creating courses to sell or give away on your website. We talk about Fight Club sessions that can later be turned into articles on your website. And we also dove into the Weekend Workshop versus Online Courses debate. Okay, it's not really a debate; more like a comparison. Okay, it's not really a comparison, but we DEFINITELY talked about both of them.

Enjoy, and we hope this is "Your Year" as Robert would say.

This rambling disaster of an episode starts off with us discussing creating a brand for a new company and transitions into reminiscing about past business ventures and what we did wrong with them.

The moral of the story is if you want to be a serial entrepreneur you need to be ready to fail because it's going to happen.

Also, second moral of the story, tell your designer the truth when they ask for your opinion. You're not going to hurt their feelings. Seriously.

Merry Christmas! It's that time of year, folks. And what better way to move capitalism forward than by buying gifts for all your clients? We went a little overboard with our purchases, but that's okay. We made our clients feel special, and that's all that matters in the end.

Also, Robert feels like he's being bullied into making video podcasts, but really, he enjoys doing video. He just wants to act super modest and humble. But we all know that he's made to be a movie star. What do you all think? Should we do a video podcast? Is that something you're interested in?

Also, I didn't forget about the review link. I just got vetoed is all. Take it up with the complaint department.

Today we're going to get slightly (very slightly) political and talk about ADA compliance. But Blake, I hear you saying through your computer screens, what does ADA compliance have to to with marketing and websites and the internet? We'll, Karen, it has a lot to do with, and we break down some of the dos and don'ts of making a website compliant.

Here are a couple of links that are of interest to this topic:

https://fortune.com/2019/09/21/beyonce-lawsuit-website-ada-compliant/

Long story long, it's a complicated issue without any guidance or regulation at the moment. There are guidelines to follow, but there are no clear cut rules.

Here's an accessibility scanner for your website. Give it a go. We got 74%.

https://www.webaccessibility.com/

Just remember, these are guidelines. Once regulations come out, you'll likely have to do some more updating to the old website. 

Today we're answering some burning questions from "the internet." These questions were found in several of the free marketing groups that Robert is part of. He tries to steer people in the right direction, but then he gets hit with questions like these.

Stick around for some really hard hitting questions!

When you have a customer that you've completed the work for and they're ready to move on, there's NO REASON to force them to stay. If they've completed their contractual obligation and they want to move their website to another host, Let. Them. Go. 

By forcing someone to stay with you after they're ready to move on, the only thing you're doing is hurting your company for a little extra money from the client. What you won't get is a good endorsement down the road. You won't get a good review. You won't get a referral. You WILL get a bad review. You will get someone who will trash your name any chance the topic of their website or marketing comes up.

An unhappy customer will be your worst nightmare. They will make your life miserable. So, why take their website hostage when they're ready to move on? Why not help them get it setup on their new host? Why not help them? They've paid you your money. Let them go.

Not to sound too much like a middle-aged white dude, but our embroidered shirts DID look banger.

In this episode we talk about the Southern Medical Association Regional Assembly in Birmingham, AL. and what it took to for Robert get up on stage after a 20 year hiatus.

We met a LOT of doctors this weekend, and it was awesome. Pro tip: If you want people to take your business cards, attach a box of chocolates to them.

Just saying.

Also, Dustin, stop interrupting the podcast dude! Seriously.

On this episode of The Purple Tie Guys podcast, we talk about what happens when you get your Facebook Ad account shutdown. Y'all, we do this for you so you don't have to. Robert almost busted a blood vessel, he was so angry. 

Today we're going to talk about starting your own YouTube channel! Don't worry, it's very simple to get started. We'll give you tips on what hardware you need to have to get started, and we'll give you advice on what to do on the actual channel as far as art, etc.

YouTubers to find some inspiration:

Kai W

Peter McKinnon

Chris Hau

Matt Carriker - Off The Ranch