Purpose Driven FinTech

Trust remains the biggest barrier to crypto adoption. Security breaches, lost access, and the fear of irreversible mistakes keep 79% of users demanding better protection before they'll fully commit to crypto.

In this episode, I speak with Anthony Yeung, Chief Commercial Officer at CoinCover, the leader in digital asset protection, and we answer the critical question: How can FinTechs build crypto products that users actually trust?

Anthony shares insights on the real risks FinTech leaders need to understand when building crypto offerings, the layered protection approach that top institutions use, and why traditional banking security just doesn't transfer to the crypto world.

🔑 Key Highlights:

• Why 79% of crypto users demand mandatory compensation schemes for protection
• How 20% of all Bitcoin ($billions) is permanently lost due to access issues
• Why your existing bank security partners won't work for crypto infrastructure
• The layered defense approach that protects 600+ institutions globally
• How fraud protection with compensation builds trust like traditional card payments

Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.

👉 Follow Anthony Yeung:

LinkedIn: https://www.linkedin.com/in/coincover-anthony/

Website: https://www.coincover.com

👉 Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[00:01:00] Why trust is crypto's biggest barrier to adoption

[00:05:00] What is CoinCover and why 600+ institutions use it

[00:09:00] The loss of access crisis: 20% of Bitcoin is gone forever

[00:14:00] When exchanges get hacked: The $1.5B Bybit story

[00:18:00] Why the crypto industry collaborates differently than traditional finance

[00:19:54] The risks FinTech CEOs don't know they don't know

[00:22:14] Why you can't reuse your bank security partners for crypto

[00:27:45] Making crypto accessible: Beyond the top of the pyramid

[00:30:32] What is layered protection and why it matters

[00:35:30] How to protect against loss of access to wallets

[00:41:11] The breakthrough: Fraud protection that works like card disputes

[00:44:33] Why 79% of users demand compensation schemes

[00:45:48] Top 3 takeaways for FinTech teams launching crypto

[00:47:52] CoinCover's global reach and regulatory approach

SEARCH QUESTIONS

How to protect crypto users from losing access to wallets?

Why is 20% of all Bitcoin permanently lost?

How do crypto exchanges get hacked?

What is layered protection in crypto security?

How to build trust in crypto products?

Why traditional banking security doesn't work for crypto?

What happens when users lose their crypto wallet password?

How to prevent crypto fraud and scams?

What is non-custodial crypto backup?

How much does crypto security cost for FinTech companies?

What are the biggest risks when launching crypto products?

How to make crypto accessible for mainstream users?

What is MPC and multi-sig in crypto security?

How does crypto fraud protection with compensation work?

Why do 79% of crypto users want mandatory compensation?

How to choose crypto security partners for FinTech?

What happened in the Bybit crypto hack?

How to recover lost crypto wallet access?

What is defense in depth for digital assets?

How to build crypto products users actually trust?

#CryptoSecurity #FinTechInnovation #DigitalAssets #TrustInCrypto #Web3Product

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

The MENA region presents a massive opportunity for growth: The High Earners, Not Rich Yet (HENRY's).

In this episode, I speak with Ziad Mabsout, Co-Founder & CEO at Vennre, about building investment platforms specifically for the Henry segment in MENA and why Sharia-compliant solutions are an unlock.

Ziad shares his journey from getting rejected for a $50K investment to building a fintech that solves exactly the problem he had back then: Accessibility. We explore how the lack of pension systems in MENA creates urgent demand for investment solutions, and why Sharia-compliant products attract non-Muslim customers seeking ethical investing options.

We dive deep into the unique challenges of building for emerging markets, the importance of customer protection in investment platforms, and practical strategies for serving high earners who lack access to private banking. Ziad also shares invaluable insights on startup team building, the importance of conviction in your mission, and why being humble while staying persistent is crucial for FinTech founders.

Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes!

👉 Follow Ziad Mabsout:

LinkedIn: https://www.linkedin.com/in/ziadmabsout/

Website: https://www.vennre.com/

👉Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[02:30:00] Defining High Earners, Not Rich Yet (Henrys)

[05:12:00] Why Henrys are underserved by traditional wealth management

[08:31:00] The relationship with money: spending, saving, investing

[12:40:00] MENA vs Western market differences for Henrys

[17:26:00] The pension gap crisis in emerging markets

[20:00:00] Understanding Sharia-compliant investing

[23:46:00] Why non-Muslims choose Sharia-compliant products

[26:10:00] Incorporating Zakat calculation into the platform

[34:09:00] Building startup teams: values, attitude, conviction

[36:34:00] The importance of humility and learning as founders

[39:05:00] Handling failures and maintaining persistence

[42:52:00] Future vision and conviction in the Henry market

What is FinTech?

What are Henrys in FinTech and why do they matter?

How to build investment platforms for high earners in MENA?

What is Sharia-compliant investing and how does it work?

How to build FinTech products for emerging markets?

What is the pension gap in MENA region?

How to serve underserved high earners with FinTech?

Building wealth management platforms for professionals?

What makes Sharia-compliant FinTech successful?

How to protect customers in investment platforms?

Building startup teams in FinTech: best practices?

Why is team building harder than fundraising for startups?

How to find a job in FinTech?

How to validate FinTech product ideas in MENA?

What are the challenges of building FinTech in emerging markets?

How to design investment products for busy professionals?

What makes investment platforms successful in MENA?

How to serve the middle market in wealth management?

#MENAFinTech #ShariaCompliant #WealthTech #FinTechFounders #EmergingMarkets

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

With 400 Neobanks globally raising $300 billion but only a few achieving profitability, the industry faces a critical question about sustainable business models.

In this episode, I speak with Brian Muse-McKenney, Chief Revenue Officer at Episode Six, and we answer the big question: What separates sustainable Neobanks from those that fail to reach profitability?

Brian brings deep expertise from over 16 years in global payments, having led PayMe to become Hong Kong's #1 payments app and now helping fintechs build modern payment products at global scale in Episode Six. He shares insights on the fundamental shift from growth obsession to economic discipline and reveals the specific metrics and strategies that actually drive profitability.

We explore the critical importance of unit economics over vanity metrics, the power of the 80/20 rule in customer focus, and why multi-product revenue strategies are essential beyond interchange fees. We also discuss the infrastructure decisions that can make or break scaling economics, the culture shifts needed for sustainable growth, and practical frameworks for identifying and nurturing profitable customer segments.

🔑 Key Highlights:

• The shift from growth at all cost mentality to disciplined economics in Neobank’s strategy
• Why LTV matters more than downloads and monthly active users
• How the 80/20 rule transforms customer acquisition into profitable growth
• The infrastructure partnerships that enable or destroy unit economics at scale
• Why saying "I was wrong" creates winning cultures that drive profitability

Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.

👉 Follow Brian Muse-McKenney:

LinkedIn: https://www.linkedin.com/in/brian-muse-mckenney-1423a21aa/

Website: https://episodesix.com/

👉Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

We cover:

[00:00:00] Neobanking profitability state : 400 companies, 15 profitable

[00:02:00] From growth at all costs to economic discipline mindset shift

[00:03:00] Unit economics that actually matter for sustainable growth

[00:09:00] Revenue diversification beyond interchange fees

[00:11:00] FX, lending, and subscription models that drive margins

[00:16:00] The 80/20 rule: Why power users beat customer acquisition

[00:19:00] Customer research strategies for identifying profitable segments

[00:24:00] Low-hanging fruit for struggling Neobanks

[00:26:00] The courage to say "I was wrong" and cut unprofitable customers

[00:29:00] Psychological safety and winning culture fundamentals

[00:32:00] Global profitability patterns: Asia vs Europe vs North America

[00:39:00] The 10X innovation doctrine for market differentiation

[00:45:00] Infrastructure partnerships that enable profitable scaling

[00:51:00] Three key takeaways for sustainable Neobank success

Search Questions

What separates profitable neobanks from failing ones?

How many neobanks are actually profitable in 2025?

What unit economics metrics matter most for neobanks?

How to build revenue beyond interchange fees in fintech?

Why do most Neobanks fail to reach profitability?

What is the 80/20 rule for Neobank customer growth?

How to identify profitable customer segments in fintech?

What infrastructure decisions affect Neobank profitability?

How to create winning culture in fintech startups?

What revenue streams work best for Neobanks ?

How to calculate customer acquisition cost for fintech?

What gross margins should Neobanks target by product?

How to build multi-product strategy for sustainable growth?

When should Neobanks cut unprofitable customers?

What psychological safety techniques work in fintech teams?

How do profitable Neobanks differ globally by region?

What lending products drive the highest margins for Neobanks?

How to build hypothesis-driven testing culture in fintech?

What subscription models work for digital banking?

How to negotiate better infrastructure partnerships for scale?

#NeobankProfitability #FinTechEconomics #UnitEconomics #SustainableGrowth #FinTechStrategy

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

Neobanks are struggling with differentiation, rising costs, and intense competition - but what if Bitcoin and stablecoin infrastructure could be your competitive advantage?

In this episode, I speak with Richard Green, Director of Ecosystem and Rootstock Institutional at RootstockLabs, the largest and longest-running Bitcoin sidechain, and we answer the big question:

How can neobanks strategically integrate Bitcoin and stablecoin infrastructure to create competitive advantages?

Richard leads GTM for strategic partnerships and growth across cross-border remittance, DeFi, institutions and stablecoins clients, bringing deep expertise from Bloomberg, Circle, and now RootstockLabs. He shares practical insights on building crypto-enabled products that solve real customer problems.

We explore the fundamentals of stablecoins, cost considerations for implementation, user experience challenges, security and fraud protection, partnership selection strategies, and practical frameworks for getting started. Richard breaks down complex technical concepts into actionable strategies that Neobank founders can implement without breaking their budgets.

Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.

👉 Follow Richard Green:

LinkedIn: https://www.linkedin.com/in/richard-thomas-green/

Website: https://www.rootstocklabs.com/

👉Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[00:00:00] Welcome and key question introduction

[00:01:00] The most overlooked competitive advantage for neobanks

[00:06:00] Stablecoin basics: What they are and how they differ from Bitcoin

[00:09:00] Top use cases: Global payments and remittances

[00:13:00] Cross-border payment infrastructure and partnerships

[00:18:00] Real-world application and user adoption challenges

[00:20:00] Cost considerations: Custodial vs self-custody models

[00:24:00] Security and fraud protection in blockchain systems

[00:29:00] Product design and user experience considerations

[00:31:00] Customer education and trust building strategies

[00:34:00] Partnership selection and evaluation criteria

[00:39:00] What RootstockLabs does and Bitcoin sidechain benefits

[00:41:00] Practical implementation roadmap for neobanks

[00:45:00] Security advantages of Bitcoin-backed infrastructure

[00:49:00] Common implementation mistakes to avoid

[00:50:00] Three key takeaways for neobank founders

SEARCH QUESTIONS

How can neobanks use Bitcoin for competitive advantage?

What are stablecoins and how do they work for neobanks?

How to reduce cross-border payment costs with crypto?

What are the security risks of Bitcoin in banking?

How to choose stablecoin partners for neobanks?

What is custodial vs self-custody in crypto banking?

How to implement Bitcoin infrastructure on a budget?

What user experience challenges exist with crypto payments?

How does blockchain fraud protection work?

What is RootstockLabs and Bitcoin sidechains?

How to educate customers about crypto banking features?

What compliance requirements exist for crypto integration?

How to build crypto products without technical expertise?

What revenue streams do Bitcoin features create?

How to differentiate neobanks with crypto infrastructure?

What are the costs of implementing stablecoin payments?

How to serve underserved markets with crypto banking?

What mistakes do neobanks make with crypto integration?

How to build secure Bitcoin-enabled banking products?

What partnerships do neobanks need for crypto features?

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

In today's episode, we explore how innovative fintech partnerships are tackling the UK's massive £4 billion energy debt crisis through compassionate collections and flexible payment solutions.

I speak with Fliss Berridge, UK Managing Director and Co-Founder at Ordo, and James Sharpe, Sales Director, Digital Native Business at Eviden. We talk about their groundbreaking partnership creating an intelligent recommendation and notification engine that helps consumers manage utility payments in a way that matches their actual income patterns, not arbitrary monthly billing cycles.

Their solution combines open banking, AI, and a deep understanding of customer behavior to transform how utilities collect payments while making financial management more accessible and humane for consumers struggling with the cost of living crisis.

🔑 Key Highlights:

• The UK energy debt crisis £4 billion challenge
• The concept of "compassionate collections with kindness" that benefits both consumers and utilities
• Using AI and open banking to create payment schedules that match actual income patterns
• The importance of designing financial services around people's lives, not forcing people to adapt
• How partnerships between large corporations and agile fintechs can drive purpose-driven innovation

We discuss how traditional payment methods like direct debits are failing vulnerable customers, particularly those with irregular income streams or in the gig economy. The solution recognizes income patterns and suggests appropriate payment amounts at the right times, providing relief for consumers while improving collection rates for utilities.

This collaboration demonstrates how fintech innovations can address significant social challenges while creating commercial value, proving that compassion and profitability can coexist in financial services.

Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.

👉 Connect with Fliss and James:

LinkedIn: https://www.linkedin.com/in/fliss-berridge-07a05b84/

Website: https://ordopay.com/

LinkedIn: https://www.linkedin.com/in/jamesrnsharpe/

Website: https://eviden.com/

👉 Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[00:00:00] Introduction to the UK's £4 billion energy debt crisis

[00:03:00] Breaking down large bills into manageable chunks

[00:07:00] Compassionate collections: How kindness can coexist with effective payment solutions

[00:11:00] Preventing late payments through early intervention and intelligent recommendations

[00:15:00] Designing financial services around people's lives, not the other way around

[00:19:00] Partnership for purpose: How Eviden and Ordo collaborate effectively

[00:25:00] How startups and large corporations can work together effectively

[00:32:00] The six-week proof of concept: How rigor and discipline drive innovation

[00:37:00] Understanding diverse customer attitudes toward money and bill payment

[00:42:00] The trust problem with direct debits and how open banking solves it

[00:47:00] How AI creates personalized, ethical payment recommendations

[00:51:00] The future: Variable recurring payments and expanding to other sectors

#CompassionateCollections #OpenBanking #FinTechPartnerships #EnergyDebtCrisis #FlexiblePayments

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

In this episode, I speak with Natalya Thakur, CEO of Knova, and Kevin Hoang Founder of EQ Exchange (EQX), two innovative founders who are tackling the fundamental issue of trust in the digital assets space

🔑 Key Highlights:

• How EQX aims to become the first company in the world to disclose financial statements in real-time
• The critical difference between "compiled" vs "generated" financial statements for transparency
• How technology can play a central role in creating new trust frameworks for financial services

👉 Follow Natalya and Kevin

Natalya: https://www.linkedin.com/in/nthakur9/

Kevin: https://www.linkedin.com/in/kevinh5/

https://www.eq.exchange/

Press release of their partnership: https://www.eq.exchange/blog/building-a-new-era-of-trust-in-digital-assets-with-knox-network

👉Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[00:00:00] Introduction and defining trust in financial services

[00:04:00] Exploring the components of trust: what is transacted and who is transacting

[00:06:00] Knox's purpose: creating a multi-asset ledger as a unified source of truth

[00:08:50] Natalya's background in traditional finance and digital assets

[00:12:30] EQX's purpose: rewriting the script on crypto exchanges

[00:15:00] How Knova and EQX collaborate to solve trust problems

[00:18:30] Kevin's background and entrepreneurial journey

[00:21:30] EQX's innovative approach to real-time financial statements

[00:24:00] Product thinking behind building a trust-based moat

[00:28:45] Translating radical transparency into user-facing features

[00:32:00] How companies can help customers trust the crypto space

[00:36:00] Challenges of applying design thinking with institutional users

[00:39:00] Obstacles financial institutions face with crypto adoption

[00:42:00] Why crypto remains too complex for mainstream adoption

SEARCH QUESTIONS

What is the definition of trust in financial services?

How did FTX collapse affect crypto exchange trust?

What does transparent financial reporting in crypto look like?

How to build trust in cryptocurrency exchanges?

Why do we trust traditional banks over crypto platforms?

What are real-time financial statements for crypto exchanges?

How can crypto exchanges improve user experience?

What is a multi-asset ledger in cryptocurrency?

How to manage both traditional and digital assets together?

What challenges do financial institutions face with crypto adoption?

Why is crypto still too complex for mainstream users?

How can design thinking improve crypto user experience?

What's the difference between compiled and generated financial statements?

How can technology build trust in financial services?

What is radical transparency in financial services?

How do you establish trust as a new financial services company?

What are best practices for crypto custody and security?

How to simplify cryptocurrency for everyday users?

What is the purpose of Knova in the crypto ecosystem?

What trust problems is EQX trying to solve?

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

The financial industry is transforming rapidly, with traditional banking giving way to innovative FinTech solutions that are reshaping how people interact with money worldwide.

In this solo episode, I share my personal journey from traditional banking to building FinTech startups and products across multiple continents, revealing the challenges, insights, and transformational lessons learned along the way. From my first steps into product leadership to scaling products to millions of users, I share the journey, what helped me succeed and the mistakes that taught me the most valuable lessons.

What you'll learn:

• How I transitioned from traditional banking to the dynamic world of FinTech
• My unexpected path into product leadership
• How I ended up in Malaysia - from startup to scaleup
• The reality of building financial products across different markets and cultures
• Key insights from 10 years of FinTech product development

Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.

👉 Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[00:00] My journey into FinTech - why I left traditional banking

[05:30] The catalyst moment that changed my career trajectory

[10:45] Discovering product leadership and the early challenges

[15:20] Building FinTech products from Mexico to Malaysia

[22:10] The unique challenges of developing products across different markets

[28:40] How purpose drives better product decisions

[34:15] Balancing innovation with compliance and security

[39:30] My framework for building high-performing product teams

[45:10] The future of FinTech and where I see the industry heading

[50:25] Critical advice for aspiring FinTech builders

SEARCH QUESTIONS

How to transition from banking to FinTech?

What skills transfer from banking to FinTech product development?

How to build FinTech products that solve real customer problems?

What are the biggest challenges when building FinTech products?

How to balance innovation with compliance in FinTech?

How to build purpose-driven financial products?

What does a FinTech product leader do?

How to build FinTech products across different markets?

What are the key differences between banking and FinTech product development?

How to build high-performing FinTech product teams?

How to create successful FinTech products with limited resources?

What is the future of FinTech product development?

How to build customer-centric financial products?

What are the most important metrics for FinTech products?

How to identify opportunities in the FinTech space?

How to navigate regulatory challenges in FinTech?

What does it take to be a successful FinTech builder?

How to scale FinTech products globally?

How to create inclusive financial products?

What are the biggest pitfalls when building FinTech products?

#FinTechBuilder #BankingToStartups #ProductLeadership #FinancialInclusion #PurposeDrivenFinTech

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers.

FinTech LaTam is booming; but it's not just just about digital transformation - we have the power to transform the region, but to do so, we must do a paradigm shift and focus on infinite adaptation and human-centered innovation.

In this episode, I speak with Maria and Ray from FinTech Americas, who share powerful insights about LaTam, building trust in financial services, driving true financial inclusion, and fostering innovation that puts people first. And of course, they reveal why LaTam's unique challenges require a paradigm shift from traditional transformation to continuous adaptation.

🔑 Key Highlights:

• Why trust remains the foundation of financial services innovation
• How COVID accelerated digital adoption but created new challenges
• The critical balance between technological efficiency and human connection
• Why Latin America needs "infinite adaptation" rather than linear transformation
• The role of collaboration between banks and fintechs in driving meaningful change

Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.

👉 Follow Maria & Ray:

LinkedIn: https://www.linkedin.com/in/marialmancuso/

LinkedIn: https://www.linkedin.com/in/rayruga/

Website: https://www.fintechamericas.co/en/

👉 Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[00:00:00] Introduction to FinTech Americas' mission

[00:02:04] Key challenges in Latin American financial services

[00:04:32] Building trust in digital financial services

[00:07:34] Banking fundamentals and regulatory challenges

[00:09:33] Bank-FinTech collaboration benefits

[00:12:30] The infinite adaptation paradigm

[00:15:14] Power of peer-to-peer learning at conferences

[00:16:06] Human-centered financial inclusion

[00:18:09] Balancing technology with humanity

[00:20:51] FinTech Americas 2025 event details

[00:22:27] FemTech and leadership initiatives

[00:24:15] Networking and innovation opportunities

SEARCH QUESTIONS:

How to build trust in financial services in Latin America?

What is the future of banking in Latin America?

How are fintechs collaborating with banks in LATAM?

What is infinite adaptation in financial services?

How to drive financial inclusion in Latin America?

Why do people not trust digital banking in LATAM?

What is the unbanked population in Latin America?

How did COVID impact digital banking adoption?

What are the biggest challenges for FinTech in LATAM?

How to balance technology and human touch in banking?

What is the role of conferences in financial innovation?

How to create human-centered financial products?

What is the state of digital transformation in LATAM banks?

How are banks and fintechs working together?

How to build trust in digital financial services?

What is the future of financial inclusion in LATAM?

How to drive innovation in traditional banks?

What are the key fintech trends in Latin America?

How to succeed in Latin American fintech market?

What makes FinTech Americas different from other conferences?

#FinTechLatAm #FinancialInclusion #DigitalTransformation #BankingInnovation #FutureOfFinance

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

We live in a world where marketing acquisition budgets are tight and we have a ton of pressure to deliver growth! - as a result content marketing has emerged as a powerful strategy for FinTech growth.

In this episode, I speak with Araminta Robertson, Founder of Mint Studios, and we answer the big question: How to leverage content marketing effectively in the FinTech space?

Araminta brings deep expertise in content strategy and SEO and shares insights on building effective content strategies that drive measurable results and explains why bottom-of-funnel content is becoming increasingly crucial in the age of AI.

We explore how content can bridge the financial education gap, the strategic approach to SEO in an AI-driven world, and the balance between brand awareness and lead generation. We also discuss the challenges of creating technical content that resonates with B2B audiences and the importance of authentic expertise in content creation.

🔑 Key Highlights:

• The shift from paid acquisition to content marketing as budgets tighten
• Why bottom-of-funnel content is crucial for driving measurable results
• How AI is changing SEO and content strategy in 2025
• The importance of technical expertise in FinTech content creation
• Why customer obsession should drive content strategy

👉 Follow Araminta:

LinkedIn: https://www.linkedin.com/in/aramintarobertson/

Website: https://www.mintcopywritingstudios.com/

👉Follow Monica:

LinkedIn: https://www.linkedin.com/in/monicamillares/

YouTube: https://www.youtube.com/@moni_millares

TikTok: https://www.tiktok.com/@moni_millares

We cover:

[00:00:00] The challenge of FinTech growth with tight budgets

[00:01:19] How content democratizes financial knowledge

[00:07:23] Content marketing ROI and measuring success

[00:13:52] B2B FinTech content challenges

[00:17:28] Introduction to Mint Studios and FinTech Marketing Hub

[00:20:05] Building an effective content strategy

[00:25:54] The impact of AI on SEO

[00:33:26] In-house vs. agency content creation

[00:37:00] Finding quality FinTech writers

[00:41:24] Content distribution strategies

[00:44:11] Building customer-centric FinTech businesses

SEARCH QUESTIONS

• What is the future of FinTech content marketing in 2025?
• How to measure content marketing ROI in FinTech?
• What is bottom-of-funnel content in FinTech?
• How is AI changing SEO for FinTech companies?
• Should FinTechs build in-house content teams or hire agencies?
• What makes effective B2B FinTech content?
• How to create technical content that converts?
• What is the best content distribution strategy for FinTechs?
• How to balance brand awareness vs lead generation in FinTech?
• What skills do FinTech content writers need?
• How to create content with limited marketing budget?
• What is the impact of AI on FinTech content strategy?
• How to measure content marketing success in FinTech?
• What are the best SEO strategies for FinTech companies?
• How to create authentic FinTech thought leadership?
• What content formats work best for B2B FinTech?
• How to stand out in FinTech content marketing?
• What is the role of technical expertise in FinTech content?
• How to build a scalable content strategy for FinTech?
• What are the common FinTech content marketing mistakes?

#FinTechMarketing #ContentStrategy #B2BFinTech #FinTechGrowth #ContentROI

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

We all wonder how to incorporate AI into our workflows! Soo I've recorded as special episode on AI in FinTech Product Development! Join me with Jas Shah, founder of Bitsul, and 3rd time guest in the show as we dive deep into how AI can streamline innovation and create more purpose-driven fintechs.

We take a very practical approach so you'll learn frameworks for implementing AI, from automating admin tasks to enhancing customer research, and discover how to build sustainable, customer-centric solutions that create lasting value

If you enjoy this Purpose Driven FinTech pod, please subscribe in YouTube, follow in Spotify, and leave a 5 star rating apple podcast. Remember to connect in LinkedIn to keep the conversation going.

Let’s get into it!

👉 You can find Jas here

• LinkedIn: https://www.linkedin.com/in/jas-shah/
• LinkedIn: https://www.linkedin.com/company/bitsul/
• Website: https://bitsul.co.uk/

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• YouTube: https://www.youtube.com/@moni_millares
• TikTok: https://www.tiktok.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

We cover:

[00:00] AI as a catalyst for customer impact

[03:05] Purpose-driven FinTech with AI

[06:01] Incorporating AI in product development

[10:06] Practical AI tools for product teams

[14:00] Crafting effective AI prompts

[21:42] Using AI for customer research

[29:16] Building AI-powered solutions

[32:34] Cost considerations and ROI

[38:38] Common mistakes to avoid

[41:48] Ethical considerations in AI

[45:54] Future of open banking

[50:00] Key changes for sustainable AI

SEARCH QUESTIONS

How to implement AI in FinTech products?

What are the best AI tools for product development?

How to use AI for customer research in FinTech?

Is AI replacing product managers?

How to measure AI ROI in FinTech?

What are common AI implementation mistakes in FinTech?

How to build cost-effective AI solutions?

Should FinTechs build or buy AI capabilities?

How to create AI-powered customer experiences?

What is the future of AI in banking?

How to use ChatGPT for product development?

What are the best practices for AI in FinTech?

How to automate product management tasks with AI?

What are the risks of AI in financial services?

How to build ethical AI products in FinTech?

How to use AI for product innovation?

What is the impact of AI on product teams?

How to create AI strategy for FinTech?

How to scale AI solutions in FinTech?

How to balance AI automation with human touch?

DISCLAIMER

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.