Purpose Marketing Playmakers

Having good, clean data is the pinnacle for building brand loyalty. Yet as digital platforms evolve, many small businesses aren’t confident in which—or how many—to use. Today we’re discussing the possible strategy behind Facebook’s yet-to-launch email platform. Will opting in add value to your marketing efforts, or leave you feeling backed into a corner? 

Today, we discuss how vulnerability, openness and grace have shaped our choices in light of the Black Lives Matter movement. And we share our thoughts on how silence for the fear of saying something wrong can be more dangerous than speaking up imperfectly.

In today's episode, Jeff is back with another look at the world of marketecture and marketing automation software. Choosing the best marketing tools to meet your company's goals can seem daunting, but Jeff breaks it down into four simple steps to help you assemble your most effective marketecture.

Budgets—and their management—are some of the trickier tasks marketers and organizations have to contend with. We’ve built all kinds of budgets from agency, client, nonprofit and B2B perspectives. Each has their own value and challenges, and we’re breaking them down from every angle. 

The challenges of the pandemic are forcing many businesses to evaluate how they market themselves—and who creates their marketing strategy. We are an ad agency that’s proud to support our clients, and we also all have experience with in-house marketing teams. We know marketing has no one-size-fits-all solution, especially now, and that’s what we want to explore today.

On this episode, we’re discussing the pros and cons of taking your marketing to an agency and keeping marketing internal. Plus, we’ll share some tips to help build your team’s trust with your agency.

Angie, Firespring’s CMO, is taking over the podcast today to talk all about brand storytelling that really resonates.

Your audience has to have a crystal clear understanding of your mission if you want them to buy in to your company. The best way to make your mission clear is to weave it into your story.

Today, Angie offers some ways you can start building a story that draws audiences in while giving your mission a place to shine.

Shutting down for the COVID-19 pandemic was a swift process that gave businesses no choice but to adapt. Shutting down was—and continues to be—complicated and uncharted.

Reopening, however, presents its own unique set of problems, considerations and complexities. Today, we share some of our opinions and experiences as Firespring plans its eventual reopening. 

Firespring’s marketing VP, Jeff Long, has the microphone to himself today to discuss the power of marketing automation software.

Your marketing software should work like smart-house—solving problems before you notice them and discovering opportunities you can't find on your own. On today's episode, we'll find new ways to make the most of your software to boost your marketing and make life easier.

The past several weeks have required an immense amount of adapting and pivoting strategies to meet the changing needs of this time. Adapting to new situations is a valuable skill for any organization, but that doesn’t mean your brand can get left behind.

In this episode, we dive into how Firespring is working to keep its brand consistent across new interactions and processes and how a brand can be a compass in turbulent times.

As many of us have come to realize, working from home adds a whole new level of distractions and responsibilities on top of the fast-paced demands of the workday. It can be hard enough to stay focused in the office—so blurring the lines between work and home doesn’t necessarily help.

Today, we discuss some of our techniques for setting boundaries and creating a positive time management culture both in and out of the office.